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5 Tips for Secure eCommerce



How to Protect an Online Store: 5 Tips for Secure eCommerce

Aside from the usual potential security risks, online stores are also subject to many modern threats, mainly related to cybercrime. And like with any other type of business, protecting your customers should be one of the main concerns for eCommerce business owners. Making sure that your website is secure, offering the highest possible protection for customers’ personal information and credit card numbers, is an obligation of any online business.

This is not only ethical, but it’s also one of the key steps you should take to earn your customers’ trust. Unfortunately, even with several levels of protection, online security is never 100% guaranteed. Fortunately, there are ways to protect your customers, as well as yourself should security or any other type of issue ever occur.

1. Find an Appropriate Insurance Policy

Whether your business is strictly online, or your online store is just a part of your business, even before the first online customer, you should think about your business protection. And by making sure your assets and your employees are safe, you may also be protecting your future customers indirectly, as well as your ability to provide your products or services continuously in case of an interruption.

Keep in mind that eCommerce businesses don’t necessarily face the same dangers as other types of businesses, so when you are choosing a policy, make sure that it is appropriate for your business. Investing in suitable business protection for shop owners is one of the key business strategies to protect your assets from any number of worst-case scenarios.

Aside from the usual insurance policies, including general liability insurance, business interruption, commercial property, commercial auto, workers’ compensation insurance, etc., for your eCommerce business, you should also focus on a disaster recovery plan, in case of a cyberattack.

2. Use Secure Software

The most important element of an eCommerce business is, well, the online store. So, the first step when you are opening your business is to build a good-looking and easy-to-navigate website, which will allow your customers to select, order, and pay for products without too much fuss. And more importantly, it should be a safe website, which will guard your customers’ information and respect their privacy.

Just like retail store insurance is the first line of defense for your business, the eCommerce platform that you use is the first line of defense for your online store and your customers’ data. Whether you decide to go for a famous, or a less-known option, you should make sure that you are getting a reliable and secure eCommerce platform.

Read other businesses’ experiences, reviews, and ask as many questions as you want. Moreover, eCommerce platforms prepare updates to improve security, so staying up-to-date is another important step. Proper professional maintenance of your website is also crucial for online security.

3. Create a Secure Mobile App

Mobile apps for eCommerce businesses are becoming a common practice as part of the growth strategy. If you decide to build one for your business, you should make sure that it protects your customers’ data and respects their privacy.

Hire professional mobile app developers who know how to create a mobile app for eCommerce, and not only make a user-friendly, intuitive app but also focus on security and ensure data encryption.

4. Implement Secure Socket Layer (SSL) Certificate

One of the most efficient ways to guarantee the security of your online store is to use an SSL certificate. This is a common method of protecting financial information.  When you install it, your website address will get the protocol “HTTPS://”. Many customers look for the “s” at the end, which tells them that you are protecting their personal data.

Basically, implementing an SSL certificate means that the data your customers provide to buy in your online store, such as name and last name, debit or credit card numbers, passwords, etc., is encrypted.

5. Comply with Data Security Standards

Developed by major card companies (credit and debit cards) as a set of regulations, the Payment Card Industry Data Security Standard (PCI DSS), processes, stores and transmits cardholder data. Not only is this recommendable for safe electronic payment, but, legally, to accept credit and debit cards payments your online store must comply with these regulations.

In Short

Cybercrime is the number one enemy of online businesses, so taking these and other available measures to protect your customers’ data is your responsibility. An eCommerce business can’t be successful and grow without ensuring visitors of their safety.

You should also make sure that your business, your employees, and your assets are protected as well, not only against the risks common to any retail business but also against any potential damages from a cyberattack.

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What It Is & How to Build an Effective One



What It Is & How to Build an Effective One

In the business world, professionals are obsessed with tactics because they can help them meet their short-term goals. But if all you do is focus on the short-term, you won’t spend enough time or energy figuring out how you can succeed in the long-term.


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the second key persona for modern marketing operations leaders



the second key persona for modern marketing operations leaders

This 4-part series presents a framework that helps rationalize the roles and responsibilities modern marketing operations leaders are taking on. This installment summarizes the framework briefly, and dives into how MOps leaders are now “orchestrators.” 

In case you missed it, part 1 is here.

Inspiration for this framework

Two years ago, marketing technology pioneer and editor Scott Brinker outlined the four key responsibilities of marketing technologists, summarized here.  

That work espoused the view that you could be both a marketer AND a technology leader. They are not mutually exclusive! It was my inspiration for this framework, explaining how today’s MOps leaders are instrumental for marketing and business success.

X-Axis:  A range of skills from a focus on technology to creativity and arts

Y-Axis: A range of decision-making skills, ranging from emotional to rational approaches

The resulting grid captures four MOps archetypes or “personas.” MOps leaders exhibit characteristics across all parts of this framework and will operate in multiple quadrants, similar to Brinker’s frameworks.

Modernizers – Are most likely to be the “original” technologists, constantly modernizing their martech stack.

Orchestrators – Are the closest to Brinker’s Maestros and the focus of this article. He described this archetype in 2020 as the “Operations Orchestrator — MAESTROS who design and manage the workflows, rules, reports, and tech stacks that run the marketing department.

Psychologists – Are now increasingly responsible for “reading customers’ minds,” i.e. interpreting customers’ interest through intent data and digital engagement.

Scientists – Are constantly testing and evaluating. Experimentation is their specialty.

Orchestrators: Leaders of the band

Now that you’re familiar with the framework, let’s dig deeper into the Orchestrators!

I’ll start with a personal story. My exposure to orchestration started with 8-straight years of practice in violin and trumpet during my formative years. Each week was literally a blur of private lessons, group lessons, orchestra and/or band practice. I probably spent as much time with music directors as I did with my family.  

It was painfully obvious to those conductors when we hadn’t prepared or practiced. Moreso, we would get – literally – an “earful” from the conductor when we were not listening to the other instrument sections. If we were not coordinating our efforts and timing, the outcome was awful for anyone listening.

Source: Unsplash

This orchestration metaphor is powerful because there are multiple levels for MOps leaders:

  • As a project management team within marketing, and often as a conductor across external agency partners.
  • As a cross-function business partner and primary contact for IT, compliance, and legal, in addition to the traditional MOps role of achieving marketing/sales alignment

Notably, all marketers have to be project managers for their own tasks/deadlines. They must be aligned with overall campaign and program timelines. 

However, as organizations scale they are more likely to have dedicated project management teams to handle coordination across the specialist teams within marketing. The orchestration responsibility may include timeline, scope, and capacity trade-offs even after campaign briefs have received approval. 

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The orchestration responsibility multiplies when agency execution teams are delivering on individual tactics and media buys. Last year, Optimizely described these evolving orchestration duties as a “transformative shift and approach towards how marketing synchronizes their teams, content, channels, workflows, and data!”

I believe the shift is even more impactful, with orchestration benefits being felt beyond marketing. The highest value “program orchestration” responsibilities occur when MOps leaders are representing marketing’s interests in enterprise-wide programs with other functions within the organization, including product, compliance, and IT. Examples of orchestration duties with these other key functions can include:

  • Product teams – Coordinating campaigns with major product feature/functionality launches, and managing brand standards.
  • Legal/Compliance – Overseeing compliance with Can-Spam, GDPR, and CCPA, and customer preference and data privacy initiatives that may be initiated by a marketing touch-point. 
  • IT/Procurement – Technology stack management, vendor evaluations and negotiations, platform integrations and data management.

All of this departmental and cross-departmental coordination requires skill sets that can be analogized as the difference between a chamber orchestra (marketing) and a full symphony. It’s the highest level of conducting across the enterprise. 

MOps leaders are holding individuals and teams to target timelines while managing the scope of a particular campaign and business initiative. They do this while also overseeing targeting of customer and prospect segments.

In order to accomplish this complex segmentation and coordination, MOps leaders are now responsible for cross-functional data – embodied by the modern martech stack imperative: integration. Integration across systems has been the #1 issue for marketers since the modern marketing tech stack started exploding in the early 2010’s, but software and solutions providers finally listened. A tipping point was reached in 2020. Marketers reported that we were finally working within an integrated, multi-system environment, according to a CDP Institute member survey analyzed here.  

Continuing with the orchestration analogy, the conductor is the integration “synchronizer,” deciding if/when the data flows across the stack. The sheet music is the data model standard showing how to map common attributes. 

However, just because we now have this more integrated environment does not mean our work is done. The instruments do not play themselves (yet!) and they require configuration and deliberate training to play effectively — both individually and in groups. 

Training was one of the top responsibilities for marketing ops leadership, ranking it in the top 5 of MOPS tasks by percentage of work, according to the 2022 MarTech Salary and Career Survey, published jointly by MarTech and (free, ungated download here). conducted by chiefmartec.

In the 2020 version of that same study, training was highlighted as one of the top two responsibilities for many of the primary marketing technologists personas, and 91% of operations orchestrators reported that training and supporting technologies were among their top priorities.

MOps leaders are never done

Finally, under the category of “MOps leaders are never done”, the last several years have also forced a whole new category of orchestration duties – a combination of conducting, training, and martech growth: marketing work management.

The largest growth (67%) over the last several years was in the category of “work management”, according to the 2022 edition of the Martech Landscape. Established entrants such as Adobe expanded with the acquisition of Workfront, while newer players like Trello and Monday gained traction.  

Although this was already a prevailing trend BEFORE the pandemic, the hybrid/remote work environment brought on by the last 2+ years forced these project management and agile-planning tools to the forefront.  The marketing work management category grew to over 1000+ tools, according to the State of Martech 2022

Source: State of MarTech 2022 – and Martech Tribe

MOps leaders are Maestros

In summary, modern MOps leaders are indeed Maestros. They are skilled orchestrators, conducting a symphony across multiple levels. They lead:

  • Omni-channel campaigns within marketing and across business functions
  • Integration across an ever-growing, integrated martech stack
  • Training and deployment as one of their primary responsibilities 

Editor’s note: In Part 3 of this 4-part series, Milt will expand on MOps leaders’ growing role as Psychologists. For background on this framework, see Part 1 of this series here

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Milt is currently Director of Customer Experience at MSI Data, an industry-leading cloud software company that focuses on the value and productivity that customers can drive from adopting MSI’s service management solutions.

With nearly 30 years of leadership experience, Milt has focused on aligning service, marketing, sales, and IT processes around the customer journey. Milt started his career with GE, and led cross-functional initiatives in field service, software deployment, marketing, and digital transformation.
Following his time at GE, Milt led marketing operations at Connecture and HSA Bank, and he has always enjoyed being labeled one of the early digital marketing technologists. He has a BS in Electrical Engineering from UW Madison, and an MBA from Kellogg School of Management.

In addition to his corporate leadership roles, Milt has been focused on contributing back to the marketing and regional community where he lives. He serves on multiple boards and is also an adjunct instructor for UW-Madison’s Digital Marketing Bootcamp. He also supports strategic clients through his advisory group, Mission MarTech LLC.

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How to Calculate Your Web Traffic to Increase Website Revenue



How to Calculate Your Web Traffic to Increase Website Revenue

You want to know how to calculate website traffic. That’s smart since your website’s value is both the traffic AND the revenue it can bring in.


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