LinkedIn has become a growing hub for businesses. Whether yours a startup or a firm running for a decade- nothing can beat this platform!
Besides Facebook and Instagram, LinkedIn is an excellent place for networking and building brand awareness. You can participate in polls, surveys, industry discussions, and post engaging content to build customer relationships.
Slowly, this place has become an invaluable addition to your marketing strategies- from generating leads to establishing a partnership, making connections, and creating brand awareness. Entrepreneurs can find new customers, partners, and valuable connections to grow their businesses.
If you are too thinking to utilise this platform, here are a few marketing tactics that you can follow.
1. Start with your profile
The first and foremost thing that you can do is optimise your LinkedIn profile.
- A professional profile picture
- A bio
- Title or headline
- Featured post
One should never underestimate the power of a profile picture. Adding an image establishes a better connection with the audience. You may not know that picture sells and can attract and persuade customers. Additionally, pictures add authenticity to the profile.
Add a proper headline of what you do, who you will do it for, and your target audience. Consider using keywords that can attract quality leads. Next, do not forget to write an attention-grabbing bio that can force the audience to click your profile and work with you.
Featured posts and recommendations further strengthen your profile. The former displays your expertise, while the latter shows how satisfied your clients are with your work.
2. Know your audience and connect with them
When you are trying to connect with people, you need to know your target audience, how to generate leads, and what can attract more customers. For instance, if you are an SEO writer, your target audience needs to be digital marketers, content marketing managers, SEO heads, and more.
3. Study LinkedIn influencers
You will find various influential people on the LinkedIn platform. Study their content and understand how they engage in a healthy conversation with their customers and clients. You can categorise LinkedIn into two kinds of users- one who shares valuable content and the other who has 10k+ followers but nothing to share.
So, who is doing better? Study them, take pointers and build your strategy.
4. Use email marketing
Do you wish to grow your connections and build quality leads? Nothing can beat email marketing in this case!
You can craft personalised letter before sending an invitation to your connection and invite them to be a part of your email marketing list. The best part about LinkedIn is that you can send messages to 50 people all at once. Tell them what they can receive in their email list and how it will be beneficial to them.
5. Create a LinkedIn page for your business
Just like your personal profile, why don’t you get a profile for your business page, as well? Humans usually tend to get connected with humans more and not with the brand pages. The latter gets more connections from other business pages, brands, and entrepreneurs. Creating a business profile increases your chance of connecting with experts and similar brands or startups in your field.
6. Promote your LinkedIn page
Do you wish to promote your business page? That is easy!
LinkedIn ads, personal profiles, LinkedIn influencers, and your employees can help you achieve that. LinkedIn ads have the power to reach a wide audience because the platform allows members to target the audience via different filters like location, name, job, industry, companies, and more.
LinkedIn ads include Sponsored Content, Sponsored InMail, and Text ads. To promote your business page through your personal profile, you share content, your work’s progress, your client’s feedback, and others through the LinkedIn page.
Influencers can help you spread the word about your new product launch or an event. Your active employees can also increase profile reach and brand awareness by sharing their feedback, talking about the firm, introducing new policies, and more.
7. Encourage your employees to stay active
To be honest, employees play a significant role in maintaining your brand’s image on social media platforms. And, LinkedIn is one such place where employees can openly share their experience, express their gratitude for the management, appreciate what they like, and any other feedback that can make your company appear authentic before the audience.
8. Join groups and create your own LinkedIn groups
This is one of the biggest tactics that one can utilise. Joining various groups gives you insights into different demographics, which is again a great way to understand what your audience wants, interact with new business owners and get some advice.
Another thing that you can do is create your own LinkedIn group and talk to many prospects. The best part is you can control the group so that no competitors can get in. You can demonstrate your products, give sales pitches and convert the members into leads.
9. Build connections first, relationships later
LinkedIn is a place where you get to connect with other professionals. On LinkedIn, you get to connect with business owners, newly started brands, strategic partners, managers, and different prospects. Once you get connected to these individuals, you can decide later how to nurture those relationships. You can share your business ideas, thoughts, and how you can help each other grow.
10. Create original content
Whether it is your own profile or your business profile, content needs to be authentic. There are various types of content formats that you can share like, infographics, videos, articles, press releases, blogs, industry-related stories, and more. All you want is to grab the attention of your audience. The more you showcase your expertise in your domain, the more you stand out among the crowd.
11. Be social (more than your competitors)
Whenever you post something, you get likes, comments, and shares. To make people participate in your post, you can conduct interesting polls and surveys. The chances are that people will show up, take part, and may get converted to potential customers.
LinkedIn is nothing as exciting as Facebook or Instagram; hence there are much lower engagements, which is why you need to social regularly to appear on your connections’ feed.
There are plenty of ways in which you can grow your business on LinkedIn. Though these are a few tactics, you can mix and match other ways and find out what works the best for you. Use the platform efficiently and enjoy lots of success.