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5 Communication Tips to Boost Your Teams’ Productivity



5 Communication Tips to Boost Your Teams' Productivity

The COVID-19 crisis changed the way we work.

While telecommuting was not uncommon in some parts of the world, the pandemic ensured that it became mainstream globally.

And it seems to be a trend that is here to stay.

But how is remote work impacting productivity?

 44% of employers said that remote work had made their employees more productive.

As an employer, that’s something you should be happy about.

But take that with a pinch of salt. Remote work brings other challenges, including loneliness, motivation issues, multiple distractions, communication issues, and more.

All of them can bring down your employee morale and affect their productivity.

If you are an effective leader who doesn’t want to go down this path, you need to take some precautionary steps.

Here are some strategies that you can incorporate to protect your workforce and keep their productivity level high:

1. Use Advanced Digital Tools

While working on projects, it’s important that your team is able to connect, collaborate, and communicate with each other smoothly.

Advanced digital tools can help you with it. Here are some types of tools that can use to make your remote work feel more connected:

Virtual Communication Tools

Virtual communication tools make it easier for your team to share messages with each other in real-time and conduct audio and video meetings.

Some of the most commonly used communication tools include:

  • Slack
  • Zoom
  • Skype
  • Microsoft Teams
  • Google Meet
  • Cisco Webex
  • GoToMeeting

Most of these tools allow you to conduct with your teammates or send text messages to communicate with them.

Ideally, you should use a combination of complementary tools to provide the best experience for your employees.

Project Management Tools

Coordination is necessary in projects that are handled by different teams. If you want to make sure that your team can plan multiple projects effectively, here are some of the tools you should try:

  • Basecamp
  • Trello
  • Asana
  • Zoho Projects
  • Hive
  • Airtable

In their own way, all of these tools make it possible to track the status of your projects and plan them in a better way.

Time Tracking Tools

Tools for time tracking can help you figure out how much time you are spending on a particular project. Overall, it can make a big difference to your productivity.

Here are some of the most popular time-tracking tools:

Storage Tools

Cloud-based storage tools make it easy for you to share and access online documents. For this, you can use tools like:

2. Outline Goals and Responsibilities Clearly

You should set short-term as well as long-term goals for all your employees’ benefit. Clearly stating what you expect from them ensures that they are aware of their responsibilities.

However, make sure you give them enough freedom to manage the tasks on their own. If you constantly check up on them, it can seem annoying to them.

Micro-management can ultimately lead to a dip in productivity and employee morale.

You should also allow your employees to work flexibly. They should have the freedom to work when they feel the most productive.

It’s a simple step but it can make a big difference to productivity.

You should also make sure that employees can check their performance and look for advancement opportunities. For this, you can recommend some self-improvement and time management books to your employees.

3. Show Appreciation For Work Done Well

Remote employees can often feel demotivated because there is a lack of connection with their team.

To boost their morale, make it a point to recognize their accomplishments and reward them for any work that they do well. It will make them feel motivated and seen.

Here are some ways you can show them your appreciation:

  • Send emails that are personalized
  • Give a shoutout in a meeting
  • Create a special platform to celebrate your employees’ accomplishments
  • Give special incentives
  • Provide extra vacation days
  • Send a gift hamper

4. Encourage Your Employees to Take Breaks

All work and no play makes Jack a dull boy. Heard the saying? There is a lot of truth to it. If your employees work hard without taking breaks in between, they are likely to burn themselves out.

Ultimately, it will impact their overall productivity level.

To avoid this scenario, it is important to encourage your employees to take a break, play some online jigsaw puzzles, practice hobbies and do other non-work related activities when they have down time.

They will feel better about themselves, and will be more motivated to get the job done, leaving you with more productivity.

5. Invest in Team Building Activities

You should conduct regular check-ins to ensure that your remote team stays connected. In fact, these meetings don’t even have to be work-related.

You can discuss non-work related issues as well. In fact, you can encourage your employees to discuss their passions or hobbies.

Alternatively, you can host a “Zoom drinks” party as well where everyone joins a video conference with a drink of their choice. Such informal events can help you in bringing your team feel closer.

6. Follow Up Regularly

While you don’t want to be breathing down your employee’s necks, you also don’t want to get disconnected from them.

Schedule follow-ups regularly so you can be on the same page about the status of different tasks. Some collaboration tools also have options to add special notes on tasks. Just a quick note can also make a big difference in communicating what is the status of a project.

Ready to Get Started?

With remote work becoming more mainstream, it is your responsibility to ensure that your team’s productivity stays on track.

From outlining clear responsibilities and using the right tools to encouraging more breaks, there is a lot you can do to motivate and engage your employees.

For the best results, you should use multiple strategies mentioned above. Experiment to see what works for your remote team.

What are you waiting for? It’s time to get started!

Got any questions on how to boost your remote team’s productivity? Please feel free to mention them in the comments section.

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Marketing operations talent is suffering burnout and turnover



Marketing operations talent is suffering burnout and turnover

“It’s hard to hire; it’s hard to train; it’s hard to keep people from burning out. To make matters worse, these challenges have intensified so swiftly that leaders have hardly had time to digest them, let alone mount a defense.”

That’s the main takeaway from “The State of Marketing Operations: 2022,” a new report from junior marketing ops training platform Highway Education and ABM leader Demandbase. The findings were based primarily on a survey of 800 marketing operations professionals from organizations of all sizes, more than half from mid-sized companies.

The demand for talent. The vastly accelerated shift to digital marketing — not to mention sales and service — has led inflated demand for MOps talent, a demand the market can’t keep up with. Two results: burnout as too much is demanded of MOps professionals; and turnover, as it’s easy to find alternative opportunities. The outcome for companies is the growing burden of hiring and training replacements.

Use of marketing software has grown two and a half times in less than ten years, according to the report, and the number of marketing operations professionals, across organizations of all sizes, has increased by two-thirds. Use of marketing automation alone has grown 228% since 2016, and there has been a 66% growth in the size of MOps teams just since 2020.

Perhaps most remarkable, 93% of MOps professionals learned on the job.

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Why we care. Providing beginner MOps training services, Highway Education clearly has an interest in this data. At the same time, there can be little doubt that the demand for MOps talent is real and growing. If there’s a surprising figure here, it’s that use of marketing software has grown only two and a half times in the last decade.

AWS MOps leader Darrell Alfonso, quoted in the report, says: “There’s a disconnect between marketing strategy and the actual execution — what it takes to actually operationalize and bring a strategy to life. Leadership, especially the ‘old guard,’ will be more familiar with traditional methods like field marketing and commercials. But now, during the pandemic and post, there’s an entire digital world that needs to be
managed by people who know what they’re doing.”

Read next: More on marketing ops from Darrell Alfonso

About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

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Product Market Fit with Scott Cunningham [VIDEO]



Product Market Fit with Scott Cunningham [VIDEO]

Scott Cunningham, CEO of Social Lite and Co-Founder of Merchant Mastery, has worked with thousands of ecommerce stores. The one thing he hears ALL. The. Time? 

“Facebook doesn’t work for my business.”

If you’ve said that about your ecommerce store, listen in as Scott shares what’s missing and how you can overcome that hurdle and start selling.

In this video:

  • Start Here to Sell More: 00:22-00:30 
  • What If I’m Selling a Brand New Product? 00:51-1:02
  • The Formula for Winning in Ecommerce: 1:21-1:34

Learn more about ecommerce:

The Future of Ecommer Marketing Is Now ➡️

Use This Framework to Build Ads That Move Product ➡️

NEW for 2022! Become an Ecommerce Marketing Master ➡️

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Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses



Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. 

The Competition and Transparency in Digital Advertising Act (S4285) would prevent large ad companies from participating on different sides of the ad transaction chain. It would ban them from operating more than one of these functions: supply-side brokers selling publisher ad space, demand-side brokers selling ads, or ad exchanges connecting buyers and sellers.

Image from CDTA factsheet

The bill, introduced yesterday by Sen. Mike Lee (R-UT) and co-sponsored by Sens. Amy Klobuchar (D-MN), Ted Cruz (R-TX) and Richard Blumenthal (D-CT), bans companies earning more than $20 billion in annual digital advertising revenue from participating in the online ad ecosystem in a way that creates conflicting interests. 

It also imposes consumer protection rules similar to ones governing financial trading. Under the law, businesses with more than $5 billion in digital ad transactions annually would have to: 

  • Act in the best interest of customers by getting the best bids for ads.
  • Provide transparency customers can verify that.
  • Create firewalls between their buying and selling operations if they are allowed to operate both.
  • Treat all customers the same concerning performance and information related to transactions, exchange processes, and functionality.

“Digital advertising is dominated by Google and Facebook,” Sen. Lee said in a statement. “Google, in particular, is the leading or dominant player in every part of the ad tech stack: buy-side, sell-side, and the exchange that connects them. For example, Google Ad Manager is used by 90% of large publishers, and in the third quarter of 2018 it served 75% of all online display ad impressions. Google uses its pervasive market power across the digital advertising ecosystem, and exploits numerous conflicts of interest, to extract monopoly rents and stack the deck in its favor. These monopoly rents function as a tax — upwards of 40% — on every ad supported website and every business that advertises online, collectively a huge segment of the modern economy.”

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The new law is a response to the anti-competitive practices Google has been accused of. These include Project Bernanke, the focus of an antitrust lawsuit filed by the attorneys general of more than a dozen states. The suit claims Google ensured ads booked via its AdX system would win ad space auctions. 

“The conflicts of interest are so glaring that one Google employee described Google’s ad business as being like ‘if Goldman or Citibank owned the NYSE,’” Sen. Lee said.

Read next: Is there any incentive to crack down on programmatic ad fraud?

2022 MarTech replacement survey

About The Author

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

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