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Google Loses Top Domain Spot To TikTok

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Google Loses Top Domain Spot To TikTok


Google is no longer the world’s most popular domain after being dethroned by TikTok, according to rankings from web security company Cloudflare.

The list of most popular domains is part of Cloudflare’s Year in Review report and represents domains that gained the most traffic from one year to another.

Google.com — which includes also includes Maps, Translate, and News among others — ended the previous year as the leader in Cloudflare’s rankings.

At that time, TikTok was ranking in the 7th position.

TikTok.com is now ending 2021 with a leap toward top spot ahead of Google, Facebook, Amazon, and other world leading domains.

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Here’s the full list of the top 10 most popular domains as of late 2021:

  1. TikTok.com
  2. Google.com
  3. Facebook.com
  4. Microsoft.com
  5. Apple.com
  6. Amazon.com
  7. Netflix.com
  8. YouTube.com
  9. Twitter.com
  10. WhatsApp.com

Cloudflare describes TikTok’s journey toward becoming the most popular domain throughout the year 2021:

“It was on February 17, 2021, that TikTok got the top spot for a day. Back in March, TikTok got a few more days and also in May, but it was after August 10, 2021, that TikTok took the lead on most days. There were some days when Google was #1, but October and November were mostly TikTok’s days, including on Thanksgiving (November 25) and Black Friday (November 26).”

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Also included in Cloudflare’s report are lists of the most popular social media domains, most popular e-commerce platforms, and most popular video streaming sites.

To no surprise, Amazon ended the year as the most popular e-commerce domain, followed by Taobao, Ebay, and Walmart.

The list of most popular video streaming sites was dominated by giants such as Netflix, YouTube, and HBOMax. Interestingly, Twitch didn’t manage to crack the top 10.

Putting These Rankings In Perspective

Does this mean TikTok is now the biggest social media site?

No, it still has a long way to go before reaching those heights.

What this means is TikTok.com received more traffic than any other domain, according to Cloudflare.

That doesn’t mean TikTok has more users than Google or competing social media sites.

Insider Intelligence (formerly eMarketer) reports TikTok surpassed Snapchat and Twitter in global user numbers, but is well behind Facebook and Instagram.

In other words, TikTok is the third largest social media platform worldwide.

The number of global TikTok users number grew 59.8% in 2020, and went up by an additional 40.8% in 2021.

Further, Insider Intelligence estimates TikTok will see a 15.1% growth in global users in 2022.

Should that estimate hold true, TikTok will hold a 20% share of overall social media users by the end of next year.

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If TikTok isn’t part of your social media marketing strategy for 2022, these numbers are a good case for making it a priority.

Sources: Cloudflare, Insider Intelligence


Featured Image: Mix and Match Studio/Shutterstock





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Top 10 Content Management Systems In 2022

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Top 10 Content Management Systems In 2022


Since WordPress launched in 2003, it’s held the dominant share of the Content Management Systems market.

Currently, the popular platform stands at 64.1% market share, according to W3Techs, which offers the most reputable and trustworthy data source.

In this report, you’ll learn about the size of the CMS market, how it has evolved over the past decade, how different content management systems stack up against one another, and why this matters for someone working in SEO.

How Large Is The CMS Market?

According to W3Techs, 68.9% of websites have a CMS, and Netcraft reports 1.15 billion live hostname websites.

From this, we can assume that the current market size for content management systems is approximately 796 million websites.

Top 10 Content Management Systems (CMS) By Market Share (Globally)

Top 10 CMS, May 2022 Launched Type Market Share Usage
No CMS 33.10%
1 WordPress 2003 Opensource 64.10% 42.90%
2 Shopify 2006 SaaS 6.40% 4.30%
3 Wix 2006 Saas 3.40% 2.30%
4 Squarespace 2004 Saas 3.00% 2.00%
5 Joomla 2005 Opensource 2.50% 1.60%
6 Drupal 2001 Opensource 1.90% 1.20%
7 Blogger 2008 Opensource 1.30% 0.90%
8 Bitrix 1999 Free 1.20% 0.80%
9 Magento 2012 Saas 0.90% 0.60%
10 Webflow 2013 SaaS 0.90% 0.60%

Data from W3techs, May 2022

What Is The Most Widely Used CMS?

Image from Search Engine Journal, June 2022

*Graphs are separated due to the dominance of the WordPress market share:

  • WordPress market share has increased 16% since 2011 but declined by 2% this year.
  • Wix has increased 17% this year.
  • Squarespace has increased 11% this year.

WordPress has held the dominant market share almost since its launch in 2003.

Since 2011, that position has been relatively steady – almost stagnant. In 11 years, it’s increased only by 16% to 64.1%.

no CMS vs. wordpressImage from Search Engine Journal, June 2022

Between 2011 – 2022:

  • Websites with no CMS system have declined by 57%.
  • Websites with WordPress have increased by 227%.

Joomla vs. Drupal vs. WordPress Market Share

  • Since 2011, Joomla has decreased its market share by 77%.
  • Since 2011, Drupal has decreased its market share by 69%.

Joomla and Drupal between them used to hold 17% CMS market share, which has slumped to 4.4%.

This decline has seen them drop from positions 2 and 3 to 5 and 6, as Wix and Squarespace have risen and finally superseded them this year.

That’s quite a decline for Joomla, which might not have had the same market share as WordPress but, up to 2008, had more search interest, according to Google Trends.

wordpress vs. drupal. vs. joomlaScreenshot from Google Trends, June 2022

Why did these popular content management systems decline so much?

It’s most likely due to the strength of third-party support for WordPress with plug-ins and themes, making it much more accessible.

The growth of website builders, such as Wix and Squarespace, indicates that small businesses want a more straightforward managed solution. And, they have started to nibble market share from the bottom.

Website Builders Market Share, Wix vs. Squarespace

Elementor vs. Wix vs. SquarespaceScreenshot from W3 Techs.com, June 2022
  • Wix has increased 17% this year, from January to May.
  • Squarespace has increased 11% this year, from January to May.

If we look at the website builders, their significant growth is a strong indication of where the market might go in the future.

From 2011 to 2022:

  • Wix grew by 3,678%.
  • Shopify grew by 2,033%.
  • Squarespace grew by 1,400%.

When we compare the 16% growth of WordPress over the last 11 years to the other players, that growth for the CMS behemoth becomes even more flattened and stagnant.

Why is that happening?

SaaS web builders such as Wix and Squarespace don’t require coding knowledge and offer a hosted website that makes it more accessible for a small business to get a web presence quickly.

No need to arrange a hosting solution, install a website, and set up your own email. A web builder neatly does all this for you.

WordPress is not known as a complicated platform to use, but it does require some coding knowledge and understanding of how websites are built.

On the other hand, a website builder is a much easier route to market, without the need to understand what is happening in the back end.

Consider that, during the pandemic, much of the population worked from home, leading to more interest and attention placed on how being online could be a source of income.

Elementor is a WordPress-based website builder used by 17.2% of all the websites that use WordPress.

It also has significantly more market share than Wix and Squarespace combined.

However, because it’s a third-party plug-in and not a CMS, it isn’t listed in the Top 10 CMS above.

If we compare the volume of traffic to the number of CMS, we can see that WordPress is in the golden section, up and to the right, clearly favored by sites with more traffic.

Drupal fits into a niche of fewer installs but more high-traffic sites, indicating that more professional sites are using it.

Squarespace and Wix are to the left and down, highlighting that they are installed on fewer sites with less traffic.

A strong indication that they are used more by small websites and small businesses.

Elementor bridges the gap between the two and has the weight of the WordPress market share, but is used by sites with less traffic.

The appetite is growing for drag-and-drop, plug-and-play solutions that make having a web presence accessible for anyone. This is the space to watch.

Ecommerce CMS Market Share, Shopify vs. Woocommerce

WooCommerce vs. Shopify vs. MagentoScreenshot from W3 Techs.com, June 2022
  • WooCommerce has a market share of 13%.
  • Shopify has a market share of 6.4%.

The ecommerce CMS space echoes a similar pattern to the website builders.

Technically, WooCommerce is not a standalone CMS, but a WordPress plug-in – which is why it doesn’t appear in the Top 10 CMS data table.

However, it’s essential to the ecommerce space, so it’s worth considering and mentioning.

8.7% of all existing websites use WooCommerce, which has a CMS market share of 13.0%.20.3% of all websites that use WordPress use WooCommerce.

Looking at the distribution, we can see a clear pattern emerge. In comparison to other ecommerce CMS platforms, WooCommere is dominant.

It has more market share than the other competitors combined:

Magento + OpenCart + PrestaShop + Shopify = 8.9% market share.

Magento might not have the volume of installs, but high-traffic sites favor it – indicating that Magento is a CMS of choice for bigger and more professional businesses, just as we saw with Drupal.

Smaller sites might favor WooCommerce, but it has the WordPress platform’s weight for market access and, therefore, more installs – much like Elementor.

Shopify has more market share, but the traffic levels are similar to WordPress.

Shopify saw massive growth during the pandemic of 53% from 2020 to 2021, then 27% from 2021 to 2022, far more than any other platform.

Why Does CMS Market Share Matter To Someone Working In SEO?

WordPress retains its dominance in the CMS market share but website builders such as Wix, Squarespace, and Shopify are on the rise, indicating where market growth lies, especially for small businesses.

If more small businesses are switching to website builders, understanding the limitations and intricacies of these platforms for SEO could be a competitive advantage.

Shopify is installed on 4.3% of all websites (not just sites with a CMS): a total potential market of 50 million websites.

With their increasing market share, specializing in Shopify SEO could be a strategic move for an SEO professional.

Similarly, specializing in Wix and Squarespace is a way to differentiate yourself from the competition.

WordPress might be dominant now, but that also means that many other people are servicing that specific CMS.

Aligning with a more niche CMS can be a strategic move for new client opportunities.

More resources:

Data sources
All data collected from W3techs, May 2022, unless otherwise indicated.

W3Tech samples its data from the Alexa top 10 million and Tranco top 1 million. Websites with no content or duplicate sites are excluded. Limitations of the data source mean that hosted Tumblr and WordPress.com sites are not included as the data collection doesn’t count subdomains as more than one site.


Featured Image: NESPIX/Shutterstock





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How Can You Improve Your Blog’s Content with a Paraphrasing Tool?

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How Can You Improve Your Blog’s Content with a Paraphrasing Tool?


Paraphrasing tools are getting extremely popular, especially among bloggers. The reason is that these tools allow them to rewrite some of the old stuff with very high accuracy.

Uniqueness is the most important factor that determines the search engine ranking of your website. Most search engines determine the worth of your site by looking at the content that you post.

This is why you need to make sure the material you write in your blog contains zero plagiarism. For this purpose, you can use paraphrasing tools. These tools allow you to come up with unique ideas, words, and phrases that you incorporate into your blog to increase readability as well as reader engagement.

What is a Paraphrasing Tool?

A paraphrasing tool can be used to generate new text to explain existing ideas, concepts, or themes. These tools take minutes to convert your old text into an entirely new form having new phrases, words, and synonyms while keeping the original theme intact.

These tools improve the readability, grammar, and other key aspects of your text to make it coherent and consistent. These tools use AI technology to make your content unique and to improve the tone, style, and other features.

There are many reasons to use these tools and in this next section we will take a look at some of these

1. Complete Analysis of Your Content

Before rephrasing your content, these tools analyze it completely to determine a few key things. These include word count, readability, spelling and grammar mistakes, and the main theme and tone of the content.

This complete analysis allows these tools to generate highly accurate content that you can post on your blog without fearing plagiarism.

These tools are very accurate when analyzing your content and that allows you to trust these completely to perform paraphrasing for you.

2. Changing Content Tone

The tone of your content is what separates it from others and engages your audience. Paraphrasing tools can rewrite your material while giving it a pleasant and consistent tone.

These tools can make adjustments that make your content easy to read, understand, and digest. By working on the tone of your text, these tools make it SEO-friendly which leads to better search engine ranking.

3. Better Content Flow

When writing content for your SEO or blogs, you need to make it seem like it’s connected and flowing in a consistent manner. Writing about different stuff randomly makes it seem all over the place which leaves a bad impression on your readers.

Paraphrasing tools can help you improve the flow of information that you provide in your content. This makes it more concise and understandable.

Some Ways in Which Paraphrasing Tools Can Improve Your Blogs

Paraphrasing tools are really a blessing for bloggers and general content writers. These tools save time and offer very high accuracy.

Here are some of the main ways in which such tools can help you write plagiarism-free blogs

1. Replacing Words with Synonyms

The main reason these tools are effective is that they offer a number of synonyms for every word in the content. You can use these tools to replace single words, phrases, sentences, or even paragraphs.

The paraphrase online turns your entire text into something new which makes it free from plagiarism of every type.

2. Improve Spellings and Grammar

Paraphrasing tools improve the grammatical errors and inconsistencies in your original text. These tools highlight lines that need to be changed and you can use some other tool to eliminate these errors.

These tools also identify and remove spelling mistakes as well. The final content that you get from these tools is immaculate in every way. It is consistent with the main theme and each sentence flows from the last one.

3. Save Time and Energy

Paraphrasing without a tool can take so much of your time and energy. You need to consult various sources to learn new words and ideas to incorporate into your text which is very time-consuming.

Paraphrasing tools help you save a lot of time by rewriting more than 1000 words in a matter of a few minutes. Doing this yourself can take several hours which you can spend on something more important.

4. Cost-Effective

Hiring content writers to write unique content for your blog is quite expensive. You have to spend a lot if you hire someone else to rewrite content for you and there is still no guarantee that the contest will be plagiarism-free.

You can find several free paraphrasing tools online to do that for you. These tools require no registration or login which means you can just go online and convert the text instantly.

5. Creative Writing

Most paraphrasing tools can help you write creative content. These tools take your words and phrases as prompts and use AI to write creative material that you can post on your blog.

This is especially helpful for a writer suffering from writer’s block. These tools can inspire them to look at things from a different perspective. This improves their skill as a writer and enhances the quality of their content.

Final Thoughts:

So, these are some of the few ways in which paraphrasing tools can help you improve the content of your blogs. These tools can help you write better material that has zero grammatical errors and is more engaging.

Without these tools, you will only be wasting your time and money with little to get in return. Paraphrasing tools are being used both by academic and non-academic persons who often find it hard to rewrite stuff due to having limited vocabulary and a grasp of grammar.

Now you know what are some of the major benefits of using paraphrasing tools when writing content for your blogs. These tools can lead to better content for your blogs that is both search engine friendly and engaging.

We hope this stuff helps and we suggest you to use these tools for improving your skills as a blog writer.      



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Google Testing Snippets With Expandable Local Related Carousels

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Google Testing Snippets With Expandable Local Related Carousels


Google is testing a search result snippet that shows a expandable drop down menus under the snippet that contains weather, hotels, restaurants, visual stories, events and more. When you click on these expandable menus, you get carousels of search results for those types of search features.

This was spotted by Khushal Bherwani and posted on Twitter – for some reason this user interface looks familiar, I am not sure if it is 100% new but here is a GIF of it in action:

Google Tests Expandable Local Related Carousels Within Snippets

I was not able to replicate so I am thinking it is a test or I am trying the wrong queries.

Do you see this? I do think it is useful based on the query type.

Here is his video of this:

Forum discussion at Twitter.





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