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Which Framework Should You Choose for Managing Your Agency?

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Which Framework Should You Choose for Managing Your Agency?


Setting goals in your agency is an important step to help it grow. Goals are the backbone of any successful business. They help you set direction, think creatively, and stay focused.

Some agencies might prefer OKRs, while others might find EOS a better fit for them. The choice really depends on what you need and what’s most important to your business. Continue reading how OKRs and EOS can help your agency build sustainable growth and profitability.

What is EOS?

EOS or the Entrepreneurial Operating System helps you start, manage, and scale your business to the next level. It’s applicable in any industry or business model.

The EOS framework provides you with the tools and concepts to create the right structure for your agency. It helps you:

  • Operate your agency more efficiently
  • Analyze your current situation
  • Make informed decisions
  • Implement necessary changes
  • Execute plans faster

EOS helps you set goals and achieve them, improve your leadership skills, build a team around your vision, use the right tools and create strategies for building a successful agency.

What is EOS made up of?

Image source: eosworldwide.com

The EOS framework consists of six steps that are all interconnected, and each step has a unique purpose in the whole cycle:

  1. Defining your business vision, its mission, goals, and how to achieve them while keeping your team on the same page
  2. Understanding data behind your actions to get an objective view of the strengths and weaknesses of your business
  3. Improving internal processes with documentation and setting up procedures to run your business efficiently
  4. Holding regular meetings (Traction) to keep your team on track and working towards a common goal, improving their discipline, accountability, and engagement
  5. Defining and prioritizing all issues to start solving them
  6. Creating a team that resonates with your core values and defining their roles and responsibilities in your company

Choosing the right framework enables you to focus on achieving your business goals faster. These are the steps that will help you and your employees work more productively.

What are OKRs?

Image source: mint.intuit.com

OKRs or Objectives and Key Results is a goal-setting framework that helps you implement and execute your business strategy. It helps you focus on specific objectives, monitor your progress, and track the outcome to drive the sustainable growth of your business.

Companies that use this framework are known for their transparency, high levels of engagement among employees, and frequent innovation. OKRs framework consist of three steps:

  1. Defining the objectives that will lead to your desired outcome
  2. Defining key results to measure your progress towards the objectives
  3. Creating initiatives or tasks to achieve key results

Never stop measuring your growth. When you do, you’ll miss out on the lessons you can learn. By analyzing your results, you can pinpoint what worked and didn’t work so well, so you can formulate new strategies based on your assessment. It is necessary to ensure that your efforts are successful in the future.

OKRs vs EOS: What are the main differences?

The EOS and OKR frameworks have a lot in common, making them a great pair for a healthy business. They’re both goal-based frameworks you can use to improve your performance management, but there are also some differences between them. Continue reading to find out more.

OKRs vs EOS: Approach

EOS provides you with a set of unique tools and instructions to help you establish a scalable and high-performing business model. These tools and instructions facilitate teams’ workflow, making it easy for company leaders to monitor progress and execute action plans. EOS improves your internal processes and optimizes your teams’ performance to help you achieve your desired results.

OKRs are used for goal management strategy but are not sufficient on their own. OKRs align conflicting priorities and provide focus, but many businesses prefer a broader system to organize their business activities.

OKRs vs EOS: Timeframes

With OKRs, you get total freedom in how you set and evaluate your objectives. Instead of setting timeframes and milestones upfront, OKRs allow you to freely create your long-term objectives and short-term goals at any time.
 
EOS is a framework for setting goals and tracking progress towards them. It asks companies to define their objectives and timeframes in advance and continually monitor their progress towards these targets with quarterly and annual sessions.

OKRs vs EOS: Audience

OKRs are versatile. You can use it within all organization types, from startups to nonprofits, or even for your personal goals. On the other hand, if you are a business leader or entrepreneur that wants to focus on a specific business model, we recommend using the EOS framework.

Can you use OKRs along with EOS for better results?

Both OKRs and EOS are similar because they are goal-driven and time-sensitive, but OKRs are more flexible, and you can implement them in the EOS framework.

OKRs can be a great way to set specific goals, while EOS is a method for putting a laser focus on a few key tasks that will allow you to meet your company’s strategic objectives. These two approaches have different benefits that can go hand in hand for greater success.

Examples of applying OKRs and EOS in practice

Objectives and key results (OKRs) are a great way to set specific, measurable, achievable, relevant, and time-bound goals. Many different industries use OKRs as a management technique for achieving business objectives.  

OKRs example
1. Business Objective (O):

  • Increase brand awareness by 50% in 2022.

2. Key Results (KRs):

  • Grow Instagram followers to 15,000 by the end of November
  • Increase the number of website visitors by 30,000 by the end of Q4
  • Grow mailing list subscribers to 20,000 by the end of 2022.

Once you’ve identified your key goals you can start thinking about the ways to achieve them. These can include adjusting your social media plan, improving client communications, considering new effective email marketing strategies, improving website design, etc.

EOS framework example

Embracing the EOS framework lets everyone in your team assume responsibility for their actions, leading to more efficiency and productivity in the workplace. It also provides a holistic view of each project or initiative, which allows faster decision-making.

For example, if you are a member of the leadership team in your company, you can organize the Level 10 meeting, which is a core element in the EOS framework. Level 10 meetings start and end at the same time and on the same day once a week, covering the same agenda each time.

These meetings last for 90 minutes, and their goal is to help you:

  • Identify and prioritize 3 key issues your agency is facing
  • Brainstorm and implement solutions for these key issues
  • Create a roadmap to ensure your team stays on track

Recommendations on selecting OKRs or EOS for agency owners

OKRs help you define your goals, track and measure your progress, and reassess based on your results. It helps your entire team focus on what matters the most, keeping them aligned with common goals and letting them reach their full potential.  

On the other hand, EOS is a proven process that helps companies build sustainable growth and profitability. Its unique approach to goal-setting puts employees and the company itself on the same page. EOS combination of team accountability, consistent measurement, and ongoing employee development improves employee performance and increases business results.

Each framework has its own merits, and it’s important to focus on what’s best for your company. However, it’s also essential to take the time to examine each option, so you can pick out the framework that can help you succeed. Choose the one that best fits your needs and your current situation.

We’ll help you choose the right framework for your company

OKRs and EOS frameworks ensure your company is moving in the right direction, no matter what industry you’re in. These frameworks keep every team member accountable because they know exactly what’s expected of them. More importantly, these frameworks provide specific feedback on how to improve performance which can be difficult to do otherwise. If you want to find out more, feel free to contact PSD to HTML team today!



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ActionIQ rebrands and launches CX Hub

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ActionIQ rebrands and launches CX Hub


Enterprise customer data platform ActionIQ has announced the launch of a new product, CX Hub. The company has also rebranded as AIQ. The CX Hub is designed as a set of modules offering self-service access to customer data, allowing users to build audiences and orchestrate experiences at scale.

After eight years of growth as a CDP serving B2C, media and other sectors, the changes represent a “new approach to our product and brand,” said CEO and co-founder Tasso Argyros in a release. The modular framework will ingest data from any source, integrate with any activation channel, and also allow components to be used with a third-party CDP.

The modules. CX Hub is comprised of four solutions:

  • Customer data platform.
  • Audience center.
  • Journey management.
  • Real-time CX.

The Hub is also designed to be accessible to business users with a friendly UI and extensive automation capabilities.


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Why we care. This is a significant development in the CDP space — a space that has been transforming rapidly, with many of the early established CDPs being acquired and ingested by more extensive suites such as digital experience platforms.

ActionIQ, one of the leading B2C CDPs, is now describing itself as “the leading CX solution.” It seems to be future-proofing itself by extending its capabilities across orchestration and execution channels, not by acquiring or building those solutions, but by seeking to provide modular integration between its (or a third-party’s) customer data management tool and orchestration and execution channels.

Sometimes we wonder how many independent, traditional CDPs will be left standing a year from now.

Read next: Deep changes in the CDP space


About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



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Old Navy to drop NFTs in July 4th promo update

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Old Navy to drop NFTs in July 4th promo update


Old Navy will update its yearly Fourth of July promotions by saluting the metaverse with an NFT drop, going live June 29.

In honor of the year they were founded, the retailer will release 1,994 common NFTs, each selling for $0.94. The NFTs will feature the iconic Magic the Dog and t include a promo code for customers to claim an Old Navy t-shirt at Old Navy locations or online.

“This launch is Old Navy’s first activation in web3 or with NFTs,” an Old Navy spokesperson told MarTech. “As a brand rooted in democratization and inclusivity, it was essential that we provide access and education for all with the launch of our first NFT collection. We want all our customers, whether they have experience with web3, to be able to learn and participate in this activation.”

Accessible and user-friendly. Any customer can participate by visiting a page off of Old Navy’s home site, where they’ll find step-by-step instructions.

There will also be an auction for a unique one-of-one NFT. All proceeds for the NFT and shirt sales go to Old Navy’s longtime charitable partner, Boys & Girls Clubs of America.

Additionally, 10% of NFT resales on the secondary market will also go to Boys & Girls Clubs.

Support. This activation is supported by Sweet, who’s played a major role in campaigns for other early NFT adopters like Burger King.

The Old Navy NFTs will be minted on the Tezos blockchain, known for its low carbon footprint.

“This is Old Navy’s first time playing in the web3 space, and we are using the launch of our first NFT collection to test and learn,” said Old Navy’s spokesperson. “We’re excited to enable our customers with a new way to engage with our iconic brand and hero offerings and look forward to exploring additional consumer activations in web3 in the future.”

Read next: 4 key strategies for NFT brand launches

Why we care. Macy’s also announced an NFT promotion timed to their fireworks show. This one will award one of 10,000 NFTs to those who join their Discord server.

Old Navy, in contrast, is keeping customers closer to their owned channels, and not funneling customers to Discord. Old Navy consumers who don’t have an NFT wallet can sign up through Sweet to purchase and bid on NFTs.

While Macy’s has done previous web3 promotions, this is Old Navy’s first. They’ve aligned a charity partner, brand tradition and concern for the environment with a solid first crack at crypto.


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About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.



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Are you still using spreadsheets to manage your work? Take our poll

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Are you still using spreadsheets to manage your work? Take our poll


Earlier this year, revenue orchestration platform LeanData released a report suggesting that lead management remains a “heavily manual” process. Based on a survey of more than 1,700 sales, marketing and operations professionals, the results showed that, despite all the talk of digital transformation, the number two challenge for revenue teams was too many manual processes and not enough automation (the number one challenge was insufficient pipeline).

LeanData, which partnered with Sales Hacker, Outreach and Heinz Marketing in conducting the survey, is interested in that result, of course, because lead management is precisely the process they offer to automate. We were struck by the contrast with Scott Brinker’s recent statement that we are arriving at a post-digital-transformation era: “(C)ompanies are no longer planning to become ‘digital.’ They are digital.”

And then we got the results of our 2022 MarTech Career and Salary Survey. Among the surprising nuggets to be mined from our findings was that 77% of respondents identify spreadsheets as the tool they spend most time (10 or more hours a week) working with. That doesn’t mean that spreadsheets are a marketer’s most important tool, but it does suggest that manual processes remain a key part of daily life for marketing managers and staff.

We wanted to extend the opportunity to all our readers — B2B, B2C, agencies — to give us a reality check on spreadsheet use. MarTech is marketing, we like to say, and certainly today’s marketing is fundamentally data-driven and digital. But is it too soon to say that marketers are working in a digital and largely automated environment?

Download the 2022 MarTech Career and Salary Survey here


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About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



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