Connect with us

SEO

How to Get More Reach and Shares on Your Social Videos

Published

on

How-to-Get-More-Reach-and-Shares-on-Your-Social-Videos


Video marketing is thriving. Industry thought leaders predict video to take an even firmer stance in the years to come, as people don’t want to read that much and images aren’t nearly as dynamic. Companies and small businesses realize the power of video and plug into the video making trend.

Maxwell Hertan, Director of Megaphone Marketing, put it best:

In 2016, Mark Zuckerberg told Buzzfeed News, ‘I wouldn’t be surprised if you fast forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video’. Well, here we are – take a look at your newsfeed. Mostly video? We thought so.

At the same time, there’s been a lot of talk about the new Facebook reach algorithm that makes it close to impossible to make your content seen organically. Some experts predict organic reach to decline significantly on Instagram, too.

In this competitive environment, how do you get more eyes on your video content on social?

Here are 9 surefire ways to give your videos a competitive edge and make them spread like a wildfire.

While you make your video…

In order for your video to get more reach and shares, it has to be engaging in the first place. Which means: your video needs to evoke emotion, be educational, fun, or cute. Preferably all at the same time.

Here’s how.

Make the first seconds count

The more viewers share your video content – the more reach it gets. The more reach it gets – the more new viewers might be able to see it. But before they share your video, the #1 task is to convince your viewer to watch it first. When scrolling through the feed, you only have fractions of a second to show your audience the video is worth seeing.

Add stickers and GIFs

Animated GIFs and stickers have been in the marketer’s arsenal for a while now. They have become a universal communication language, easily understandable by people all around the globe.

Add stickers and GIFs

By adding GIFs or animated stickers to your videos, you make them more relatable and fun, showing the audience you speak their language. GIFs and stickers can also make your videos more comprehensible, giving them an additional sense.

To add GIFs and stickers to your videos, use tools like Wave.video or Camtasia. Another cool to create animated ads is called Creatopy. Using their “Animator” feature you can give life to any of your ad elements:

creatopy

State what your video is going to be about

To warm up the viewer’s interest, tell them what your social video is going to be about. You don’t have to reveal all the details: this way, it won’t probably be as interesting to watch. A teasing headline will do just great.

State what your video is going to be about

Don’t forget the subtitles

Since 85% of videos are watched with the sound off on social, it does make sense to optimize your video for this behavior. One of the best ways to do it is by adding subtitles or short text on your video.

Platforms like Facebook and YouTube allow you to add captions automatically. If the video doesn’t have a voiceover, you can simply add a short text to every scene, like in this example coming from National Geographic:

Don't forget the subtitles

When you share it…

Now, to create an engaging and fun video is only half the battle. The other half is to share it on social properly. Here are a few tips that might help you out.

Choose a catchy thumbnail

Just the other day, I was scrolling through my Facebook feed when I stumbled upon this video.

Choose a catchy thumbnail

Even though I wasn’t inclined to watch a video of a girl shaving her hair off, I simply couldn’t resist. I immediately had to know what’s going to happen next. Is she really going bald? (Spoiler alert: she didn’t).

Would I have watched the video if it had had a different, less catchy thumbnail?

Probably not.

So, when uploading your videos to social, make sure to select a catchy thumbnail. By “catchy” I mean a thumbnail that builds anticipation and thirst to know more.

Facebook, Instagram, and YouTube allow you to upload a thumbnail for your video.

upload a thumbnail for your video

Facebook, Instagram, and YouTube allow you to upload a thumbnail for your video.

Unfortunately, Twitter doesn’t have this option. So, make sure the very first second of your video is meaningful, as it’s what’s going to show in the tweet.

Twitter video

Twitter does not allow to customize the thumbnail

Add a catchy description

While a social video itself is a powerful marketing instrument, a description that goes with it is just as important. All the social media platforms allow you to add a post accompanying the video.

Here are a few things that can help you increase the chances of your audience sharing the video:

  • Make the description intriguing. Use power words like “surprise”, “whopping”, or “scandalous” to heat up the viewers’ interest and make them crave for more.
  • Include hashtags. Using hashtags in your social posts might help you significantly increase the reach of your videos. Use tools like Hashtagify to help you find the right hashtags for your posts.
  • Tag people! It might sound obvious but you’ll be surprised to see how many businesses miss out on this opportunity. Mentioning people (or even brands, for that matter) in your social posts allows you to easily notify them that you’ve created something interesting and thought of them, too.
tag video

Mentioning people (or even brands, for that matter) in your social posts allows you to easily notify them that you’ve

Upload your videos natively

The #1 goal for any social platform is to make people stay on the platform longer. Thus, all major social platforms (including LinkedIn) are heavily investing in video, adding new features like live videos and Stories.

To increase the reach of your videos, it does make sense to upload them natively. This means that instead of sharing a link to a YouTube video (or any other video hosting platform, for that matter), I’d recommend that you upload your video directly to a social media platform using their uploading features.

There are some great advantages to upload videos natively:

  • They are auto-played if this function is not turned off in the settings
  • Reach is higher than that of simple posts with links
  • You can embed the video tweet on your blog or landing page and get more reach

Post at the right time

Even if you come up with the most fascinating video and a stunning description, only a few people will see it if you post it when all of your audience is asleep. For more reach and shares, make sure to post your video content at a time when your audience is most active.

Unfortunately, there is no one-size-fits-all solution when it comes to recommending the best time to post. It depends on many factors: the social platform, your audience, type of content. Here are a few solid guides that can give you an idea:

Reshare far and wide

Once you’ve shared your video on social media, make sure to go back to your scheduling tool and schedule another round of shares. Chances are, some people might have just missed your video when you shared it the first time. Make sure to give it another go.

You can slice and dice your video, and share different parts of video at different times, with various messages. You can also use video content in your newsletter.

You can also repurpose your videos. For instance, create an Instagram Story from a horizontal video by adding margins and captions to it.

repurpose video

Create an Instagram Story from a horizontal video by adding margins and captions to it.

We took a horizontal video and repurposed it into an Instagram Story

With Instagram in particular, you can also reshare your in-feed posts to Stories. Chances are, in 2019 there are going to be more people who watch Stories than those who check out in-feed videos. So make sure you serve both.

Monitor your traffic!

Don’t forget to set up your monitoring routine to keep an eye on how your video content is growing and what type of traffic it is referring. I love using Finteza for traffic analytics because it allows me to see exactly how your traffic is interacting with your conversion funnel:

finteza-youtube-funnel

Conclusion

When it comes to promoting your social videos and driving more reach/engagement, here’s a path to success: have a great video first, post at the right time, and follow the social platform’s guidelines for native uploads.

What are your favorite tips on getting more shares on your social videos? Share in the comments below!

The following two tabs change content below.

Olga Bedrina

Olga Bedrina is the Director of Content Marketing at Wave.video, free online video maker. She is excited about video marketing, social media, and new technologies.

Latest posts by Olga Bedrina (see all)



Source link

Continue Reading
Comments

SEO

DuckDuckGo, Ecosia, Qwant Pen Open Letter On Fair Choice

Published

on

DuckDuckGo, Ecosia, Qwant Pen Open Letter On Fair Choice


In an open letter released on July 5, 2022, the three search engine chief executives outlined 10 principles to enable internet users to change their default search engine effectively.

The release, entitled “10 Principles for Fair Choice Screens and Effective Switching Mechanisms,” comes on the same day the European Parliament adopts the Digital Services Act (DSA).

This groundbreaking political agreement aims to protect consumers by establishing a new standard to hold dominant online platforms, or gatekeepers, liable for illegal and harmful content. Companies designated as gatekeepers include Google, Meta, and Twitter.

Fair Choice Seeks to Break Away from Gatekeeper Defaults

The letter, signed by Gabriel Weinberg, CEO of DuckDuckGo, Christian Kroll, CEO of Ecosia, and Corinne Lejbowicz, president of Qwant, calls for a set of 10 “common-sense” principles that will improve online user experience.

The executives state in the letter:

“Choice screens and effective switching mechanisms are crucial tools that empower users and enable competition in the search engine and browser markets. Without strict adherence to both clear rules and principles for fair choice screens and effective switching mechanisms, gatekeeping firms could choose to circumvent their legal obligations.”

The principles outlined suggest that users should have a choice screen for search engines, web browsers, and virtual assistants upon initial platform use. They also call for these screens to be offered periodically, at any time when “users are in the mindset to change core services, and major software updates can reset or affect gatekeeper-controlled search and browser default settings.”

It also stressed switching services should be applied across access points, be prominently displayed as top-level settings, and be free of charge.

Adoption Could Cut into Google’s Market Share

Should these principles be adopted, it could lead to the signatory companies and other search engines claiming a more significant piece of the search engine market. Google currently accounts for more than 90% of all internet searches worldwide.

This could have rippling effects through the search engine optimization and digital marketing industries, as optimization tactics would have to be adjusted for these other algorithms.

However, one of the conditions of the DSA is to enforce increased transparency measures on online platforms, including revealing how algorithms work for recommendations. The goal is to create a more level playing field between gatekeepers and smaller companies.

Additionally, as the three signatories, along with other smaller search engines, do not collect personal data about users, digital marketers would be required to find other means of targeting display ads, PPC, and other campaigns that rely on Google data.


Source: DuckDuckGo

Featured Image: VectorMine/Shutterstock





Source link

Continue Reading

SEO

Google Ads Diagnostic Insights On Overview Page

Published

on

Google Ads Diagnostic Insights On Overview Page


Google Ads has added the diagnostic insights on the Insights and Overview page of the ad console. Diagnostic insights help you identify common reasons why your campaign may not be serving or getting conversions.

Google announced this saying the reason they added this was because “it can be difficult to identify and troubleshoot these issues in a timely fashion.”

The diagnostic insights will highlight when a given campaign’s ads are not running due to all ad groups being paused, account suspensions, or low Ad Strength, among other diagnostic checks.

After you submit a campaign, diagnostic insights are an easy way to see where you’re at in the campaign serving process. In addition, they can automatically identify issues that range from ad policy, billing, budget, bids, and more. Clicking on “Show all campaign diagnostics” gives you a more detailed breakdown for the following:

  • Account status
  • Billing status
  • Policy review
  • Conversion tracking
  • Campaign budget
  • Bid strategy target
  • Campaign status
  • Ad strength

This tool was available in April 2022 but not on the overview or insights page.

Forum discussion at Twitter.





Source link

Continue Reading

SEO

6 Best WordPress Review Plugins For 2022

Published

on

6 Best WordPress Review Plugins For 2022


If you want to increase traffic to your WordPress site, boost your SEO, or bring in more sales from your WooCommerce products, you will benefit from installing a WordPress review plugin on your website.

By having reviews for your services or products and increasing social proof, you’re more likely to draw new customers to your business and retain existing ones.

Reviews are one of the most powerful sources of marketing and the best part is, they’re also free!

Collecting reviews from your customers and clients is also a great source of feedback.

This will allow you to make changes and improvements to your products and customer experience as well as form a relationship with your customers.

Not only does this increase the chance that they will become a repeat customer but they will also be more willing to recommend you and your services or products to others.

Choosing A WordPress Review Plugin

As with choosing any plugin, you want to make sure the review plugin you install on your WordPress site is going to be reliable and safe.

Before installing a review plugin, first, make sure that it has good reviews and ratings.

When browsing plugins, you will see a star rating and in brackets will be the number of reviews.

The higher the star rating and the number of reviews, the better.

You also want to check how many active installations the plugin has.

Again, the higher the number of active installations, the better, as this means that more people are using the plugin on their website.

And lastly, make sure the plugin has been tested with the latest version of WordPress.

Screenshot from WordPress, June 2022
ratingsScreenshot from WordPress, June 2022

Here are my top six WordPress plugin recommendations. These will provide an attractive and easy-to-use review process for your website.

All of the listed review plugins have been tested with WordPress 6.0 and have excellent ratings among over 20,000 users.

1. WP Review Pro

WP Review Pro pluginScreenshot from mythemeshop.com, June 2022

If you are looking for a truly comprehensive review plugin, you cannot go wrong with WP Review Pro.

WP Review Free includes all of the basic features, but it is well worth the $67 to upgrade to the pro version for unlimited sites to unlock the full feature set.

With WP Review Pro, you get unlimited color selections, and a variety of rating options, such as stars, percentages, thumbs up/down, points, or a circle rating.

The plugin supports 19 rich snippets and works seamlessly with Facebook, Google, and Yelp reviews in order to extend your reach.

Highly customizable pre-defined designs make it easy to match your branding or other popular review platforms.

2. Site Reviews

Site Reviews pluginScreenshot from WordPress, June 2022

Site Reviews is a simple review plugin that allows users to leave a review through a customized form.

Reviews use a 1 to 5-star system and are filterable.

You can also pin favorable reviews to the top so that they are the first reviews that customers see.

Site Reviews can also be used with WooCommerce via a free add-on to replace the WooCommerce Reviews with Site Reviews for the products in your WooCommerce store.

The plugin can be used as a shortcode, custom Gutenberg block, or widget and it supports native Elementor widgets to accommodate various theme and builder types and is free.

3. Plugin For Google Reviews

Plugin for Google Reviews pluginScreenshot from WordPress, June 2022

Plugin for Google Reviews specifically displays ratings and reviews from Google, using a public Google API.

The free version will limit you to displaying five Google reviews while the Business version, which runs $85/year for a single site, uses an API for your Google Business account, allowing unlimited Google Reviews.

The upgrade will also give you unlimited Yelp and Facebook reviews and will sync your accounts for automatic updates.

You can also mix and match reviews and customers can leave a review through your website for the other platforms.

Want to put your best reviews at the top?

Use the filter feature to display reviews in the order you want.

Five themes are available and reviews can be displayed using a widget, shortcode, or Universal HTML/JavaScript.

4. Customer Reviews For WooCommerce

Customer Reviews for WooCommerce pluginScreenshot from WordPress, June 2022

The Customer Reviews for WooCommerce plugin allows customers who have shopped in your store to leave written reviews and photos to increase your social proof and bring in more customers.

You can have an email automatically sent when a customer makes a purchase asking them to leave a review. You can even send coupons to those that do leave a review.

The plugin also integrates with a service to verify the authenticity of reviews.

Customer Reviews for WooCommerce uses ratings and voting review types, as well as customer-submitted photos. Reviews can also be filtered.

There is a free Basic version but for more customization and professional features, you will want to consider the Professional version for $49.99/year.

5. Starfish Reviews

Starfish Reviews pluginScreenshot from Starfish Reviews, June 2022

The Starfish Reviews plugin uses a funnel system to sort positive and negative reviews.

The plugin is set up in the WordPress dashboard and can link to Google, Yelp, Facebook, and a number of other third-party review platforms.

In the first step of the review, a positive or negative review choice is shown.

If the positive review is chosen, you give the customer single or multiple options of where they can leave their review.

If a negative review is chosen, the feedback will be sent back to you and they can be prompted for more information.

Depending on the restrictions of the review platform(s) you are using, you can choose not to allow them to post a negative review or allow it.

A very limited version of the plugin is available for free on wordpress.org and Starfish Reviews also has multiple paid tiers starting at $37 per month.

6. Taqyeem

Taqyeem pluginScreenshot from codecanyon.net, June 2022

The Taqyeem WordPress Review Plugin creates beautiful custom reviews that can be added to pages, posts, and custom post types.

You have unlimited color and review criteria customizations with a choice of over 500 Google Fonts to match a variety of branding.

Rating styles are points, percentages, and stars and multiple options are available for the rating image. Reviews can be displayed by Best, Recent, and Random.

The Taqyeem plugin uses Google Rich Snippets for optimal viewing through search engines.

The plugin has a one-time purchase price of $29 through CodeCanyon, which includes six months of support. Additional support can be purchased.

Choosing The Best WordPress Review Plugin In 2022

With over 1,000 WordPress review plugins available to choose from, it can be hard to know where to begin.

When choosing any plugin for your WordPress site, be mindful of the star rating, reviews, active installations, and compatibility with the latest version of WordPress.

There are plenty of free review plugins for WordPress that are reputable and reliable, but paid review plugins may offer the additional features that you require.

Displaying reviews from customers and clients on your website is great for marketing and establishing trust with your audience so it’s worth taking the time to choose a review plugin that is going to work seamlessly on your WordPress website.

More resources: 


Featured Image: Jirsak/Shutterstock





Source link

Continue Reading

Trending

Copyright © 2021 Liveseo.com