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50+ Key Marketing Terms You Should Know in 2022

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50+ Key Marketing Terms You Should Know in 2022


“A good advertisement is one which sells the product without drawing attention to itself.” – David Ogilvy

That’s what we call “marketing” today. Because advertising is obvious for what it is.

If you want to emulate Ogilvy, you need to understand what marketing means in its simplest, most fundamental form.

Marketing encompasses advertising, selling, and delivering products to either other businesses (B2B) or customers (B2C). It consists of identifying and attracting target customers to generate more leads and conversions.

Marketing employs the strategy of marketing mix comprising the Four Ps Product, Price, Place, and Promotion.

Since the inception of online shopping in the early 2000s, the concept of marketing has become broader and more complex. According to expert estimates, the increase of online sales is expected to generate $735 billion by 2023 in the U.S. alone.

There are hundreds of marketing terms that marketers come across every day that are easy to interpret and misinterpret in different ways.

Hence, we’ve rounded up a list of marketing terms that you should be aware of. We’ve broken this article into six sections for your reference.

  • Basic Industry Terms You Should Know
  • Marketing Acronyms to Know
  • Marketing Buzzwords You Need to Know
  • Relevant Marketing Terms to Know
  • Terms for Types of Marketing
  • Terms to Watch in the Future

Basic Industry Terms You Should Know

1. Brand Identity

Brand identity is the precursor to your brand’s positioning and personality. It helps your customers recognize your brand and differentiate it from those of your competitors online or offline.

While brands are represented by distinctive visual design, trademarks, logos, colors, and jingles on different channels, the “identity” itself is similar to its human counterpart – it lies in the name of the brand.

You need to come up with a brand name that not only suits your business, but also goes well with your product range, store, startup, website or blog.

Ultimately, your brand identity is not just the voice of your company. It is what sets you apart from the hordes of nameless products out there that live and die by price.

2. Customer Satisfaction

Can you measure a customer’s happiness? Well, that is what customer satisfaction means.

It expresses how happy a customer is with a company’s product, service, and other offerings. It is measured via customer surveys and  ratings.

3. Demand Generation

Demand generation is all about running marketing campaigns to create product or service awareness and consequently generating demand for it.

This basic marketing term is based upon a data-driven approach. Its components include building awareness about your product/service, establishing positioning relevance, and mitigating customer evaluation.

4. Revenue Performance Management

Revenue-Performance-Management

RPM is a process of measuring the revenue generated by the business alongside recognizing the key places where customer interactions can be improved.

It ensures that acquisition, retention, and expansion are in alignment to provide maximum profit to the business.

5. Tech Stack (software stack)

Tech-Stack

Though not a basic marketing term, a tech stack is defined as a combination of technologies or an amalgamation of programming languages, frameworks, databases, front-end and back-end tools, and APIs (Application Programming Interfaces).

Programmers and IT companies use software tech stacks to develop web apps and mobile-based apps.

Examples include MEAN (MongoDB, Express.js, Angular.js, and NodeJS), LAMP (Linux, Apache, MYSQL, and PHP), etc.

6. Responsive Design

How well a website is able to adjust to the screen size of the viewer’s device refers to what is known as the responsive design of the site.

This way, one can ensure that the business website gets visits from any type of device and hence pulls significant traffic and generates leads.

7. Paid Search

Paid Search is another digital marketing term that refers to a marketing strategy used by online marketers to pay search engines to place and run their ads on the Search Engine Results Page for a specific period of time.

Most of the ads are based on the pay-per-click (PPC) model. As per Small Biz Genius, paid ads offer an ROI rate of 200%.

8. Keyword Research

Keyword research forms the backbone of most SEO and paid search campaigns. It deciphers the language that your target audience is using to search for something specific on the search engines.

As per AHREFS, 92.42% of keywords get an average of 10 monthly searches. Keywords are essential because if nobody is searching for what you are writing, then it is difficult to get traffic from search engines.

9. Customer Retention

It expresses how many customers return to a particular brand for the quality of service or product. Research indicates that only 18% of businesses concentrate on customer retention while 44% of businesses focus on customer acquisition.

Some factors impacting customer retention are customer support, customer success, and customer experience.

Customer retention rate measures the number of customers retained over a certain period of time by a brand.

Marketing Acronyms to Know

10. CAC: Customer Acquisition Cost

Customer-Acquisition-Cost

Customer acquisition cost is the amount of money shelled out by brands to acquire new customers who purchase their product or service.

CAC is associated with customer lifetime value (CLV or LTV). A good CAC value should be 1/3 to 1/5 of LTV.

11. CPL: Cost per Lead

Cost-per-Lead

Also known as online lead generation, this digital marketing term represents the amount that an advertiser spends for gaining a unique sign-up from a new consumer.

Cost per lead is a part of performance-based advertising, which measures the effectiveness of online marketing campaigns.

CPL = Total marketing expenditure / Total number of new leads

12. KPI: Key Performance Indicator

A key performance indicator is a quantifiable indicator that helps to measure a company’s performance with respect to the key business objectives.

Generally, the five most commonly used KPIs are revenue growth, revenue per client, profit margin, client retention rate, and customer satisfaction.

13. CLV: Customer Lifetime Value

Customer-Lifetime-Value

Customer lifetime value is expressed as the product of customer value and the average lifespan of a customer.

It expresses how valuable a customer is to a business group within an unlimited period. It also helps to measure the value of cost per acquisition.

14. NPS: Net Promoter Score

Net-Promoter-Score

Net promoter score indicates customer loyalty and customer satisfaction. NPS is the opposite of the churn rate.

After conducting a general survey of your brand, you can calculate the NPS score by subtracting the percentage of promoters from the detractors.

15. CRM: Customer Relationship Management

Customer Relationship Management software is a sales acceleration tool that can generate analytics reports to provide better business insights.

CRM can retain a lot of customer-related data, including their names, phone numbers, emails, etc. This data can be leveraged by businesses in various ways.

16. CMS: Content Management System

Content Management System lets marketers create, design, host, edit, manage and monitor the performance of their website content.

A CMS consists of two chief components: a content management application (CMA) and a content delivery application (CDA).

17. MVP: Minimum Viable Product

Designing an MVP is part of a development technique where product developers introduce a product in the market with minimal features.

Doing this can save a lot of expenditure for the business as it can help identify customer expectations and design flaws before products manufactured in bulk hit the market.

18. TAM: Total Addressable Market

The total addressable market reflects the amount of revenue your business would be generating had it been hypothetically possible to sell your product/service to all potential customers.

Understanding this is essential in knowing what strategies could be employed to attract more and more customers.

19. CRO: Conversion Rate Optimization

CRO refers to the systematic increase in the conversion rate by following certain strategies. For this, key metrics are identified to understand how the customers interact with the site and their preferences while doing so.

Marketing Buzzwords You Need to Know

20. Contextual Marketing

This key marketing term refers to a group of strategies and tactics employed by companies to create targeted ads for specific customers using data.

Customer marketing focuses on the entire context of user behaviour and their buying patterns. Through this marketers can increase their conversion rates by targeting the right audience at the right time.

21. Immersive Marketing

Mostly, marketing uses the two dimensions, be it social media ads on our screen or banner ads on a website – all of it happens in 2-D. But, immersive marketing adds everything in the third dimension.

It is a whole different world for your audience where they can interact with your brand and experience a different space that you create for them.

22. Word-of-Mouth Marketing (WOM)

Word-of-Mouth-Marketing

Here, social influencers create awareness about a service or product by spreading good words about it, citing how well they have benefitted from a particular product/service.

A popular example of using a WOM marketing tactic is that of Netflix, where their organic tagline “Netflix and chill” was popularized among people by other Netflix users.

23. Conversational Marketing

This form of marketing refers to the communicative aspect of marketing with the consumers. It includes conversations conducted through live chats, chatbots, voice assistants, and in-person communications.

AI-driven chatbots deserve special mention here, because they’ve helped businesses up their prospecting, conversion and customer service games in recent years.

Marketers can meet customers at every stage of their journey and influence (if not control) the conversation with relevant information delivered at the right times.

Conversational-Marketing

Like with everything else, there is a fine balance between automation and human interaction in brand-consumer conversations.

Conversational marketing is an effective strategy to achieve conversions quickly by encouraging consumers to communicate and build strong relationships.

24. Earned Media

This is yet another term for free promotion including backlinks, shares, ads, etc. earned through your marketing efforts. Earned media basically is any organic content that you create and gets popular without you putting any further investment.

25. Local Marketing or Hyperlocal

When it comes to Hyperlocal it essentially means targeting an audience in a specific location. It could be a city, town or a particular area. Searches like restaurants near me are an example of local marketing searches.

You can set up your Google My business account to make the most of local marketing and be discovered by people. Customer reviews can also help your business a lot here which also improves engagement.

26. Digital Customer Experience (DCX)

An amalgamation of digital marketing and customer experience (or satisfaction), this is a user-centric approach that goes beyond just providing customer support.

It involves proactively monitoring the digital customer experience by focusing on the interactions and their results at every point in the customer journey.

To go deeper, this means that the service level quality of the website, mobile app, or other online content assets of the company is measured across three dimensions:

  • Availability: Is it up and running?
  • Functionality: Is it usable for its primary purpose?
  • Speed: Does it improve users’ productivity?

Together, these are the building blocks of what we call “user experience” or UX.

Relevant Marketing Terms to Know

27. Buyer Persona

Buyer-Persona

This is again a self-explanatory term that refers to the detailed personality description of the target audience.

Though not referring to a real person, the buyer persona represents a lot about potential customers’ demographic information, behavioral traits, psychology, and shopping interests.

28. Ideal Customer Profile (ICP)

This is the type of customer who meets all criteria of a prospective client. This is a hypothetical situation that shows how much a company can gain from the most successful sales cycle.

ICP helps businesses to figure out who to target exactly. It helps to iterate the buyer personas properly.

29. Sales Enablement

This marketing term talks about a sequential process of offering the requisite resources to the sales team so that they can utilize them to increase revenue.

These resources consist of content marketing tools and adequate information about the products and services that need to be sold in the market.

30. Services Operations

The combined working of professional service teams, customer success, and customer support teams along with customer experience teams is what is known as services operations.

Its goal is to support the various teams to drive the customer forward. It is inclusive of CRMs, running automated campaigns, product usage, ticket management, and customer feedback.

31. Churn Rate

The churn rate is the opposite of customer retention. It represents the number of customers who stop using a product or service or exit within a specific period.

It can be calculated by dividing the number of customers lost in a period by the total number of customers acquired by the business at the beginning of that period.

32. Top of the funnel (ToFu)

Top-of-the-funnel

This sales funnel is a key marketing term used to represent the steps of the buying process that potential customers traverse while buying a product/service.

The top of the funnel is inclusive of the preliminary stages where buyers acquire information about a product. This includes performing activities like subscribing to a blog, visiting and browsing through eCommerce websites, etc.

33. Middle of the funnel (MoFu)

The middle of the funnel includes the middle of the purchase process. This is the stage where lead generation becomes the responsibility more of the sales than the marketing team.

Here, customers are busy gathering more valuable information about the product/service. Hence, this is the decision-making stage for the buyer and the convincing step for the seller.

Businesses can use conversational marketing strategy with the buyer to buy their confidence for the product/service at this stage.

34. Bottom of the funnel (BoFu)

This is the final stage where a buyer is ready to make the purchase. This is the most important step in the buying process.

So, in this step, they may be performing activities like requesting a demo or enquiring about the best price from the sales representative.

35. Product Qualified Lead (PQL)

Product-Qualified-Lead

PQL represents the customer who has tried your product/service and shown interest in becoming a customer.

This is particularly useful in the case of startups who are trying to win new customers and employing this technique can do the trick often.

36. Marketing Qualified Lead (MQL)

From a marketer’s perspective, an MQL is a lead who has a higher ability to be a customer than others.

Once an MQL is identified, the marketing team maximizes its efforts to draw them towards the business.

37. Sales Qualified Lead (SQL)

The MQL is approved by the marketing team alone. Once the sales team agrees that the concerned lead can become a prospective client, then the MQL converts to SQL.

Thereby, the sales team also puts in their efforts to convert the SQL to a permanent customer.

38. Conversation Qualified Lead (CQL)

A Conversational Qualified Lead is the one who has engaged in active conversation with the sales team or a chatbot and expressed their interest in becoming a customer. So, they are the direct result of conversational marketing.

39. Multi-Touch Revenue Attribution

If you want to determine the value that each customer touchpoint brings to conversions, how would you do it? This is what brought about multi-touch revenue attribution.

It’s quite a broad concept, but in short, this basic marketing term means evaluating multiple marketing campaigns to understand which channels brought about the most conversions.

This can help businesses figure out future budget allocations for specific marketing campaigns that work better than the others.

40. Product-Market Fit

Entrepreneur & investor Marc Andreesen developed the concept of product-market fit. It simply means finding the right market for the product according to its attributes to drive the sales.

This is important for businesses looking for investors as venture capitalists are inclined to invest in a business only after looking at the product-market fit.

41. Product-Led Growth (PLG)

This basic marketing term discusses a business tactic that relies upon products primarily for user acquisition, expansion, conversion, and retention.

The strategy involves making a limited version of a product freely accessible to the customer first followed by enforcing paywalls once the true value has been delivered to the users. Mobile apps often use this strategy.

42. Website Conversion Rate

Conversion rate refers to the ratio between the number of people visiting a website and the number of people who actually perform the desired action.

The desired action may include buying a product/service, subscribing to the site, or pressing any other CTA button.

43. Wireframes

A wireframe is a two-dimensional illustration of an app’s interface that acts as a guide for developers while they are building the app.

It specifically focuses on space allocation, available functionalities, intended behaviors, and content prioritization.

44. Web Content Outlines

It is the most basic version of a web page, lacking the final touches and precision. This page does show the outline of the final page sans the design.

However, web content outlines include the SEO metadata, page title, and the page location within the site architecture.

45. Information Architecture

Before a website is developed, the content related to it has to be organized. This is what refers to information architecture.

It includes everything from planning the website’s navigation, auditing existing URLs, determining the site’s design, establishing URL structures, etc.

Terms for Types of Marketing

46. Inbound Marketing

Inbound marketing is a key marketing term that involves a customer-centric approach. It is found that inbound marketing practices generate 54% more leads than traditional outbound marketing practices.

It works through extensive marketing tactics like blogging, webinars, search engine optimization, and social media campaigns to attract customers rather than using paid advertising.

47. Email Marketing

We can wax eloquent on the different forms of digital marketing, but where would we be without the oldest and yet the most profitable of them all — email marketing?

Time and again, email marketing has delivered over 40 times the ROI on every dollar spent. The simplest form of digital messaging has today turned into the mouthpiece that every brand relies on.

What started out as bulk email through proxy servers has now given way to full service email marketing providers that completely automate your workflow with audience segmentation, list building, dynamic content, design templates, A/B testing, drip marketing, and trigger, or time-based follow-ups.

48. Product Marketing

This basic marketing term comprises the following:

  • Deciding the product position
  • Launching the product
  • Ensuring that the sales & marketing team along with the potential buyers are educated about it

Product marketing concentrates on increasing the demand and usage of the product.

49. Go-to-Market (GTM) Strategy

Go-to-Market

GTM provides a roadmap to introduce a product into the market strategically so that it can acquire its product-market fit. This marketing strategy suits the requirements of both B2B and B2C businesses.

50. Account-Based Marketing (ABM)

Account-based marketing (ABM) is a B2B marketing approach that focuses on finding unique techniques to engaging target customers rather than working on buyer personas.

As per SiriusDecisions, about 92% of B2B marketers believe that ABM plays an effective role in customer acquisition.

51. Growth Marketing

Currently, all data-driven approaches are soaring high in every front of a business. Growth marketing is also a data-driven approach used to determine the way to optimize various results.

Growth marketers are responsible for determining areas to test and improve various scenarios, conduct hypothetical experiments and analyze results afterward.

52. Affinity Marketing

You must have heard of affiliate marketing but what is affinity marketing? It’s basically pretty close to the previous but here the difference is that two brands promote each other’s products instead of just one brand doing so.

Also called co-branding, affinity marketing lets your partner with another brand where you get to show your business’s offerings to their customers and hence gain new customers for your brand.

Terms to Watch in the Future

53. Flywheel

A relatively newer marketing term, which was introduced in 2018, flywheel represents the concept of doing repeat business with customers through relationship building and consumer engagement.

Customers occupy the centre stage when describing this concept because this is how marketers think B2B businesses are more progressive compared to B2C businesses.

54. Advertainment

This one is pretty self-explanatory. It means advertising which overlaps the traditional entertainment methods and combines the two to lure the users. Here the ads could very well look like a movie, or a music video or TV show even.

Marketing strategists believe the trend although is not new per say but is sure to catch up more in the coming years as marketers seek newer opportunities to entice the audiences and grab their attention.

55. Freemium

This term indicates a type of pricing structure wherein companies sell their service or plan of their product absolutely free for a limited period after which the user has to pay to unlock or use more features.

It’s a very effective marketing approach as most users develop a sense of confidence using a product and have enough time to decide whether they’d like to continue using it or not. And most importantly is the product worth paying for or not.

56. Ephemeral Content

As the name suggests this is the type of content that is transient in nature and is only intended to stay for a certain time after which it disappears. The short-lived content is used manjoly for time-sensitive coupons or promo codes or even GIFs or videos.

Ephemeral content is a type of FOMO marketing technique which creates a sense of urgency in the user and hence forces them to take an action instantly.

57. Geofencing

Also known as proximity marketing, this form of marketing uses GPS technology to communicate with the user. You could send SMS, emails or notifications to your customers when they are in a particular location or area.

You must have noticed that Google generally asks you to review a place you’ve been to – that is an example of geofencing. The reviews subsequently help businesses and their services.

Conclusion

Marketing is a dynamic and constantly evolving field. New marketers often struggle with new terminologies that they may not have heard of.

But with this article, you must have understood a great deal after going through the extensive list of marketing terms.

Marketing is an ever-growing domain wherein you need help at many levels. Luckily, present-day marketers like you have a string of tools to aid you in your marketing journey.

One such tool being SocialPilot which can make your social media marketing and management a breeze. With its help you can schedule, publish and analyze posts, create reports, curate content and much more.

Go ahead, try its free trial to know more.



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10 Useful Tips For Getting More Engagement On Instagram

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10 Useful Tips For Getting More Engagement On Instagram


Do you know how to get more engagement using Instagram?

Instagram is a great way to connect and engage your customers. With more than 300 million active users, and almost 85 million images and videos uploaded every day, it is an awesome visual platform for business.

By using Instagram in the right way, you can successfully market your business. Still, most marketers struggle to get the engagement they hoped for on Instagram.

If the low engagement horrors on Instagram also haunt you, this blog is for you.

Whether you are new or want to find out how to get more Instagram followers, here you will find tried and tested ways to market your brand more accurately on Instagram and tips on increasing your posting consistency using the Instagram automation tool.

How to get more engagement on Instagram?

1. Optimize Your Profile

A well-optimized profile tells your potential followers who you are and give them a reason to follow you.

Start by choosing a username that is easy to recognize and searchable. Ideally, your username should match your business name. If your business name is already taken, try keeping your business name as the first part of your username so that people searching for your business are more likely to come across you.

On the same note, choose a profile picture that’s on-brand and similar to your other social network profiles. It will help you maintain brand consistency across the various platforms and won’t confuse your followers.

Another necessary thing is to turn your Instagram profile into a business account. It will unlock loads of extra features necessary to grow your business.

Also, make sure your profile is public. Nothing kills your engagement like a private account. Being hidden from the eyes of your potential customers isn’t going to help you grow.

2. Update Your Bio

Updating your bio is also a part of optimizing your profile.

Update your bio with informative information about your brand. Add information that allows people to know who you are and what your business does.

Here are a few bio examples for your inspiration:

  • @Staples: “We make it easy to #MakeMoreHappen”
  • @wdywt: To be considered: Tag your on-feet photos with #WDYWT
  • @caratlane: We’re Obsessed with Making Beautiful Jewelry Accessible #CaratLane

Use this space to feature a call to action, branded hashtags, and website links. Adding a link to your product page is essential, especially when most of your traffic comes from mobile devices. It becomes easy for your followers to visit your website and buy your products.

After that, enable notifications so you can see when people share or comment on your photos. This will allow you to engage with them more quickly. To enable notifications, go to options and then push notification settings. Select from everyone for every category.

3. Reorder The Filters

Instagram filters are all about fun. Choosing suitable filters can lead to moving views and engagement.

It is found that filtered photos are 21% more likely to be viewed and 45% more likely to be commented on than unfiltered ones. So it would be best if you found out what works the best for your business.

Additionally, if you use Instagram a lot, chances are you have a few favorite filters you use all the time and others you never touch. To make editing photos easier, you can reorder the filters in your editing window. This way, you can prioritize the ones you use the most.

To reorder the filters, simply hold your fingers down and drag each filter one at a time to reorder.

Once you are done trying a few filters, it’s recommended to choose anyone and continue using the same filter every time you post. Sticking to one filter will give your post a more distinctive, relative, and recognizable look.

4. Respond To Your Followers

Make sure you are responding to all the comments you receive both positive and negative because it is a big part of engaging your audience. Also, thank people for kind comments or for tagging their friends. Reply to comments where people ask you questions about the photo or about your business. If you ignore their comments, it sends the message that you are not interested in building a community.

Show them that you care about what they have to say. Respond to comments, follow them back and engage with what they’re sharing if relevant. This will lead to creating strong connections and more engagement as well.

5. Make Use Of Captions

Use photos that show exactly what followers will get from your business. If you are an author, show your book’s cover or use a photo of someone reading your book. If you are into the eCommerce business, share your products with a nice background.

Although Instagram is a visual platform, your photo captions also play a huge role in helping you get more Instagram engagement.

A beautiful picture stimulates your followers to stop and concentrate on your post, but strong captions will help you market your intent and sell your products. Your caption is what drives your followers to your profile and click the link in your bio.

Your caption should leave a call to action at the end. Now, what that call to action will be, totally depends on the intent of your post.

One of the best ways to get more likes and followers on your Instagram photo is to use captions that ask questions. It is a great way to drive not only photos but engagement with comments as well.

Use caption

6. Use Quality Hashtags

Instagram allows for a maximum of 30 hashtags per post; however, try to use hashtags effectively by limiting the number of hashtags per caption to around three.

Additionally, using the relevant hashtag in your captions will help your posts appear to an audience beyond your followers. Depending on the industry, you can use the popular Instagram hashtags to get more visibility on your photos.

Here’s a tip!

Before using any hashtag, find out which hashtag you should use in order to reach a wider audience and achieve the highest level of engagement.To find the hashtags, your audience might be using, research the “explore” tab in the Instagram app. When you search for any hashtag, it will show you a list of related hashtags at the top of the screen.

For example, when I search for #contentmarketing on Instagram, it shows me relevant hashtags such as #blogging, #content, #businesstips and etc.

Quality hashtag

7. Leverage Instagram tagging

Besides hashtagging, you can leverage account tagging on Instagram to increase your visibility and reach among your target audience.

Account tagging, as the name suggests, is tagging other Instagram public profiles in your organic posts to win valuable engagement, impressions, and comments.

You can do account tagging in two ways – mention tagging or image tagging.

To mention an Instagram account, simply use @ and then type the username in the post caption or comments to tag the accounts. It’s a more straightforward way to shout out client/customer accounts through your posts.

type the username

On the other hand, you can add single or multiple profile tags over the image of your posts to perform the image tagging. When you tag an account, it will receive a notification, and your post will show up in the “Tagged” section of your and your tagged account’s profile.

This tagged section on your profile works as a great repository of user-generated content that you can promote through Instagram Stories later.

Look how Alfred, a Coffee brand, leverages the image tagging feature to promote its collaboration with KylieCosmetics.

image tagging feature to promote

However, don’t get carried away and start tagging anyone without a strategy. It will make your account look spammy.

Is it getting hectic to manage Instagram image tagging for multiple client accounts?

Use SocialPilot to tag multiple Instagram public profiles in your scheduled image post. No need to jump back to Instagram after scheduling your post. Simply, tag profiles anywhere in the image at the time of scheduling and create Instagram-ready posts directly from SocialPilot.

Instagram image tagging

8. Post Consistently

If you are aim for engagement on Instagram then prepare to post consistently. The more regularly you post, the more are your chances to be seen by your followers.

A consistent account not only keeps your followers keep coming back to you but also appears as a great place to connect for profile visitors. When you are consistent, it conveys that you care about your followers enough to post valuable content regularly.

However, maintaining consistency doesn’t mean bombarding your post feed every hour with inferior content. Make sure you don’t sacrifice quality for quantity.

If you post too much content, you might overwhelm your followers. It’s best to decide on a post frequency of not more than two posts on Instagram to maintain a healthy post feed.

Also, create defining elements for your account. If you’re consistent with the content of your photos, the filters you use, and how you caption your photos, you’ll start to be seen as a distinctive profile in your niche.

On a final note, keep in mind that the goal is to ensure your photos appear in the feed of your followers so they can interact with them. The more you post, the more your brand is visible to your followers.

If you want to post consistently while saving time and effort, then schedule your posts with a social media scheduling tool. It is the best way of building a loyal following and community faster.

9. Find Perfect Timing For Posting

Before you post on Instagram, there are two things you need to keep in mind – your audience’s time zone and what time they often check Instagram.

Mostly, users prefer to check Instagram in the morning and the evening. But, if your business caters internationally, consider posting according to different time zones.

However, not all brands have the same time to post on Instagram. Your personal best time depends on your audience. Make use of Instagram analytics tools for deep analysis. Pay attention to when most of your audience is online.

The most effective way of determining the best time to post on Instagram is by testing how your posts perform at different times of the day. If you notice that content posted in the mornings consistently earns more likes, comments, or followers than afternoon or evening, set your content sharing schedule accordingly.

best time to post on Instagram

10. Use the Power of Videos

In addition to pictures, Instagram has tons of features, such as Reels, stories, live, and in-feed to share video content. Instagram videos are a great resource for your brand to stand out on the platform and engage with fans.

Power of Videos

However, being boring is not an option on Instagram. Luckily, there are tons of creative ways you can use videos on Instagram to create valuable content for your audience.

You can introduce new products, do a Q&A, show tutorials, showcase company culture, and share behind-the-scenes moments to create more engagement with your audience.

Check out our complete guide to Instagram Videos.

Conclusion

Instagram is a great platform for sharing, engaging, and branding your business. If you haven’t started using Instagram for your business, consider adding it as your next top priority.

And when you sit back to plan your Instagram strategy, give engagement a prime spot and make sure to incorporate all the tips we have discussed in it.

The best way to get more engagement on Instagram is to create authentic content with the intent to connect with your audience. All your content should be prepared to loop in your audience in the conversation in one way or another.

To maintain your Instagram marketing effortlessly, use the power of SoicalPilot. Easily create, schedule, analyze, and connect with your followers’ messages from a single dashboard.

Wait no more. Go for its free trial or schedule a demo call today.



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9 Tips to Get More User-Generated Content for Your Brand

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9 Tips to Get More User-Generated Content for Your Brand


Collecting user-generated content or UGC has become an integral part of many successful marketing campaigns.

One reason is that you build a repository of helpful and engaging content to publish.

More importantly, people are 10 times more inclined to trust your brand and buy from you when you publish user-generated content on your website and social media accounts.

That’s because UGC, like reviews and social media posts, are created by your users and existing customers based on their experience and opinions about your brand and products.

The challenge, of course, is getting your customers to create them.

That’s why I’ll be sharing with you today 9 tips to get more user-generated content for your brand that you can start doing today.

Ask For Feedback From Users

There’s a saying: “You have not because you ask not.”

If you want your customers to leave you a review of your product or brand, then go ahead and ask them.

One way you can do this is by sending them an email like this one from Gecko.

Another way is by adding a form right below your content for customers to fill up.

Hosting Canada makes it easy to curate reviews of online hosting providers by providing a “Leave a review” CTA at the bottom of each of their reviews.

user-review-template-socialpilot

Right underneath this are the reviews left by past and current customers of the product being reviewed.

asking-a-feedback-example-socialpilot

Create a unique hashtag

Creating your brand’s very own hashtag helps promote your brand on social media channels like Twitter and Instagram. You can also use social media management tools for the best results in social media marketing.

At the same time, it helps you find posts your customers published on their respective accounts.

Here’s a snapshot of user-generated content created that included #socialpilot in their descriptions:

socialpilot-hashtag-ugc

What’s great about this is that the user-generated content’s already published. All you’ll need to do is to reach out to these users and ask if you can repost their content on your website or other social media accounts.

Many of them will be happy to let you. After all, who doesn’t like added exposure for their accounts?

Launch a contest on Instagram

Hosting a contest on Instagram is another way for you to get more user-generated content for your brand.

A perfect example of this is the #RedCupContest Starbucks hosts on Instagram every December.

red-cup-contest-socialpilot

Not only did the contest give Starbucks more than 30,000 user-generated content for them to use throughout the holiday season, but it also positively impacted their sales. After all, you’ll need to buy a Starbucks drink in a red cup to participate.

When launching a contest, be sure to clearly state the rules for your contest – including how users can participate.

For example, you might put up a Facebook-only contest that asks customers to create a Facebook post explaining what they love most about your brand.

Instagram-Contest-UGC-Example-socialpilot

Listen to your users’ social conversations.

At any given time, your happy customers would recommend your products and services on social media.

Social media automation platforms can help you keep track of these conversations as they happen. That way, you can thank them for the kind words and also request if it’ll be possible for them to work with you by creating a UGC.

These tools come with social media analytics that’ll help you track and evaluate which user-generated content is performing and at which social media channels.

Based on the data you’ve gathered, you can tap these users and work out an arrangement so that they can continue.

Gain some ground with influencers

Working with influencers who are also your customers benefits your brand in two ways.

First, they know what types of content will resonate well with your target audience. That way, you ensure that the UGC they’ll be creating for you will yield results.

Second, since they already have a substantial following and are highly respected within their niche, it’ll give your brand and product a boost.

For example, vlogger and success coach, Amy Landino, is known for her organization and time management hacks. As someone who admits to practicing bullet journaling, she was one of the ideal influencers Ryder Carroll–the creator of the bullet journal system–could collaborate with when he launched his book on the Bullet Journal method.

leveraging-influencers-in-UGC-Socialpilot

Create an employee engagement program

Your employees are your brand’s most valuable assets for three reasons:

First, they’re the force that keeps your business running.

Second, they’re your best spokespeople when it comes to your brand.

In fact, the Edelman Trust Barometer shows that your customers are more willing to trust what your employees say over your senior leaders, stakeholders, or even you (OUCH)!

Lastly, your employees’ engagement levels have a direct impact on your business’ brand reputation and even your income.

One way to do this is by creating a social media account where your employees can publish content they’ve created.

HubSpot’s HubSpot Life Instagram account is a perfect example:

hubspot life intagram account example

Each week, a HubSpot employee is selected from one of their offices worldwide. He or she is given full control of the account and what to post here.

As you can see, the result is a fantastic collage offering a glimpse of the company’s culture. Because of this, HubSpot is able to attract new hires who not only have the skills they need but also have the same values they uphold.

Create an ambassador program

An ambassador program can be a great way to encourage loyal fans and customers to create content for your brand consistently because you’re treating them like VIPs.

By becoming part of an exclusive clique and being treated to exclusive perks, your “ambassadors” are more likely to create content about your products and services.

To start an ambassador program, make sure you make the ground rules for users very clear. These may be about the kinds of posts they can create, what they aren’t allowed to mention vis-a-vis posting about your brand, and even how to use the perks and benefits that being an ambassador for your brand provides.

ambassador program UGC example socialpilot

Create a compelling challenge

If you can come up with a challenge that both excites and pushes users either physically or creatively, this can make great content for your brand.

Many fitness content creators, for example, design a multi-day fitness challenge wherein users can participate and share their progress on their social media accounts.

You can find ways to integrate free challenges for your customers, and not only do you get potential content to curate for your marketing channels, but you also engage audiences in ways like never before.

And that’s not all. If your challenge is truly exciting to consumers, it even stands a chance to go viral, further increasing brand awareness and retention.

creating a challenge for UGC Socialpilot

Offer your customers an incentive

I know you’re probably thinking: isn’t this like bribing your customers to get user-generated content?

No, it isn’t. And here’s why.

As I’ve mentioned earlier, creating high-quality content’s not easy. If seasoned marketers struggle with this, imagine how much your customers would?

Offering them an incentive like G2’s Starbucks coffee treat they offered on Twitter is a way of you saying, “Thanks for taking the time to help.”

G2 crowd example offering incentive UGC Socialpilot

Besides, you won’t lose much when you nurture your relationship with your audience. Before long, you’ll be getting user-generated content even without incentives – because your fans are loyal enough to talk about your brand online on their own.

Best practices for getting more user-generated content for your brand

As you create your user-generated content campaign, here are a few best practices you’ll have to note moving forward.

Always credit back when reposting

If you repost any photos, quotes, or text that you didn’t create, credit them back to the original owner. On social media, this can be as simple as tagging the owner in your caption or over an image on Instagram.

Tagging, after all, will bring you more exposure. Especially Instagram image tagging, where the tagged post appears on both profile pages – yours and the account you tagged. The tagged section on Instagram works as a great UGC repository.

Are you slammed with managing Instagram tagging for multiple client accounts?

Use SocialPilot to tag multiple Instagram public profiles in your scheduled image post. No need to jump back to Instagram after scheduling your post. Simply, tag profiles anywhere in the image at the time of scheduling and create Instagram-ready posts directly from SocialPilot.

Instagram image tagging

Ask permission to use photos or videos

If you intend to use photos or videos created by fans or customers in any of your brand material, you’ll need explicit consent from users.

Get in touch as best as you can to talk about fair compensation for using their work in your brand campaigns. If you’re unable to receive a reply, it’s best not to move forward with using user-generated content in your marketing campaigns.

Respect boundaries

Next, it’s essential to respect the boundaries and privacy of your users. Only curate and repost branded content if you saw you were tagged or mentioned or if your hashtag was used.

Put up full disclosures

Be sure to put up full disclaimers and disclosures about how you intend to use any user-generated content about your brand.

Explain that your business may most likely use these curated content across your social media channels and that you won’t compensate for reposted material.

Monitor new content with the right tools

Lastly, make the process of curating and monitoring user-generated content easier by using the best tools on the market. You’ll want to use content curation tools to help you spot fresh content about your brand.

Also monitor the performance of your user-generated posts with some analytics tools. Do they get better engagement? What type of user-generated content performed best?

Knowing this, you can refine your efforts even further to only curate the best posts, and think of new ways to keep getting high-quality, curation-worthy posts for your brand.

Final thoughts

Publishing user-generated content can significantly boost your brand’s reputation and your products, which will, in turn, help you generate more customers and increase your revenue.

Each of the tips shared in this blog post can help you get more user-generated content for your brand.

Results won’t happen overnight. But if you stay consistent, you’ll soon start receiving UGC from your satisfied customers.

And that’s the key.

More than anything, you need to make sure that you provide your customers with high-quality products and an even higher quality of customer service.

When you can give this to your customers, they wouldn’t hesitate to help you spread the word.



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Building Decentralized Social Communities

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Building Decentralized Social Communities


Are you looking to create a community for your NFT project or DAO, without Discord or social media? Wondering if there’s a better way to build a thriving community? In this article, you’ll learn about the emerging world of decentralized social media and how it can help you or your project. Why Businesses Should Pay […]

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