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Top Trends in Digital Transformation for 2022

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Top Trends in Digital Transformation for 2022


We have progressed past the stage where adopting cutting-edge technology was limited to major organisations and businesses with enormous budgets.

As the covid-19 pandemic continues to alter how we work, many people are thinking about digital transformation. After nearly a year of Pandemic, many people and businesses have adjusted and those who were not broken by last year’s difficulties have become stronger as a result of technical developments.

As more organisations turn to the internet, there is a surge in demand for rapidly expanding technical solutions. Hence more and more businesses are reaching out to ventures providing digital transformation consulting services.

Here are the top tech trends to watch in 2022.

  • Automation to the Extreme: It is common for automation and digital transformation to coexist. When one gets adopted, the other is bound to follow. As a result, by automating more of their activities, businesses will accelerate their digital transformation.

With Covid-19 still available, organisations have another reason to place a larger emphasis on automation than ever before. Business managers will be obliged to use automated technologies to keep their companies up to date and running smoothly.

  • 5G Everywhere Means Faster Connectivity: Working from home has become the new normal in today’s world. As a result, firms are using new efficient methods for managing their operations from remote locations. As a result, the 5G network will either replace or extend the current 4G LTE network in order to offer wireless communication.

Because 5G has low latency, it enables dense installations and increases mobile connectivity. Furthermore, it gives an incredible increase in speed, considerably faster than the previous generation could possibly hope to achieve.

  • Data Collection Improvements: Online data collection employing data analytics tools is a significant benefit of digital transformation. It becomes easier to monitor, collect and analyse client data in order to make educated decisions. When management has enough well-planned data to make effective judgments, it reflects in brand appropriateness and earnings. This data has created new opportunities for firms providing digital transformation services because it allows them to strategize more efficiently by examining online consumer behaviour.
  • Investing in ML and AI: Every day, businesses generate a sea of data and many experts extol its virtues. Data is also extremely helpful for converting information into knowledge, optimising workloads, and other purposes.

For these reasons, many businesses are investing in the development of tools that can analyse massive amounts of data reliably and in real-time. One method is to use Machine Learning (ML) and Artificial Intelligence (AI). Advances in processing power also encourage digital leaders to invest more in this trend.

  • The multi-cloud environment will continue to expand: Companies will understand that employing only the public or private cloud isn’t the greatest option for security concerns. Each form has advantages and disadvantages, which is why organisations may want something offered by more than one source. Similarly, the number of businesses that will invest in various cloud systems will only increase for the same reason.
  • Mesh Cybersecurity: Working from home offers its own set of advantages and disadvantages. While technology allows you to do business from the comfort of your own home, it also necessitates enhanced cybersecurity.

Companies that seek to embrace digital transformation trends will place a greater emphasis on creating comprehensive cybersecurity measures. It is important to note that your company’s security architecture and policies must work in tandem with digital transformation.

  • Smart Cars and Cities: Rapid technological innovation, along with increased connectivity in the form of the 5G network, has resulted in a disruptive transformation in the car industry. This is due to the fact that clients desire modernity as well. They expect the industry to meet their expectations and demands. Customers prefer seamless connectivity along with the most convenient driving experience imaginable.

As a result, big players are shifting their attention to connected vehicles. This is possibly one of the most ambitious digital transformation trends in the automobile industry in a long time and it is even helping to the development of smart cities.

  • Application Composability: Composable apps are a method of developing business-centric modular applications. It employs components such as APIs, microservices, and event-driven applications to build new applications with higher adaptability, purpose, and competency to satisfy business requirements. To successfully meet an organisation’s business objectives, digital transformation and composable applications rely on one another.
  • Chatbots that are smarter: The advancement of chatbots is inextricably linked to the current state of ML and natural language processing (NLP). Because both professions have advanced in recent years, it’s only inevitable that the chatbot will as well. Some of the most popular chatbots, such as Siri and Google Assistant, are performing admirably as consumer virtual assistants. Companies of various sizes utilise them to improve the customer experience. This technique is also commonly used in social messaging by many digital transformation consulting firms.
  • More Blockchain Applications: With the recent surge in technological use, blockchain has piqued everyone’s interest. Although it has recently been associated with cryptocurrencies, many other industries (particularly the banking sector) are currently studying and incorporating this technology.

Given its potential, blockchain’s expansion and exploration across multiple industries will continue to thrive in the next few years. Furthermore, this technology will play an important role in cybersecurity procedures too and eventually future digital transformation trends.

  • AR and VR in Education: To stay current in an ever-changing environment, the education industry must embrace new technologies. Augmented and virtual reality are the next levels of advancement in the learning system. Using Virtual Reality and Augmented Reality, they may create an interactive and virtual environment for students. By including an interactive visual-audio component, these technologies can make the process of conveying complicated concepts easier. Using VR/AR would also eliminate the need to touch the physical objects used for investigation.

Conclusion:

With vaccination rates increasing and new questions about post-pandemic living arising, digital transformation will continue to play an important role in the pandemic’s ongoing management and adaptation to its unavoidable effects.

Using digital transformation services might assist your company in developing a more customer-focused approach. Of fact, it is hard to keep up with all of the technical advances. Nonetheless, it is preferable to stick to the ones that provide the most significant advantage.



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ActionIQ rebrands and launches CX Hub

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ActionIQ rebrands and launches CX Hub


Enterprise customer data platform ActionIQ has announced the launch of a new product, CX Hub. The company has also rebranded as AIQ. The CX Hub is designed as a set of modules offering self-service access to customer data, allowing users to build audiences and orchestrate experiences at scale.

After eight years of growth as a CDP serving B2C, media and other sectors, the changes represent a “new approach to our product and brand,” said CEO and co-founder Tasso Argyros in a release. The modular framework will ingest data from any source, integrate with any activation channel, and also allow components to be used with a third-party CDP.

The modules. CX Hub is comprised of four solutions:

  • Customer data platform.
  • Audience center.
  • Journey management.
  • Real-time CX.

The Hub is also designed to be accessible to business users with a friendly UI and extensive automation capabilities.


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Why we care. This is a significant development in the CDP space — a space that has been transforming rapidly, with many of the early established CDPs being acquired and ingested by more extensive suites such as digital experience platforms.

ActionIQ, one of the leading B2C CDPs, is now describing itself as “the leading CX solution.” It seems to be future-proofing itself by extending its capabilities across orchestration and execution channels, not by acquiring or building those solutions, but by seeking to provide modular integration between its (or a third-party’s) customer data management tool and orchestration and execution channels.

Sometimes we wonder how many independent, traditional CDPs will be left standing a year from now.

Read next: Deep changes in the CDP space


About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



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Old Navy to drop NFTs in July 4th promo update

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Old Navy to drop NFTs in July 4th promo update


Old Navy will update its yearly Fourth of July promotions by saluting the metaverse with an NFT drop, going live June 29.

In honor of the year they were founded, the retailer will release 1,994 common NFTs, each selling for $0.94. The NFTs will feature the iconic Magic the Dog and t include a promo code for customers to claim an Old Navy t-shirt at Old Navy locations or online.

“This launch is Old Navy’s first activation in web3 or with NFTs,” an Old Navy spokesperson told MarTech. “As a brand rooted in democratization and inclusivity, it was essential that we provide access and education for all with the launch of our first NFT collection. We want all our customers, whether they have experience with web3, to be able to learn and participate in this activation.”

Accessible and user-friendly. Any customer can participate by visiting a page off of Old Navy’s home site, where they’ll find step-by-step instructions.

There will also be an auction for a unique one-of-one NFT. All proceeds for the NFT and shirt sales go to Old Navy’s longtime charitable partner, Boys & Girls Clubs of America.

Additionally, 10% of NFT resales on the secondary market will also go to Boys & Girls Clubs.

Support. This activation is supported by Sweet, who’s played a major role in campaigns for other early NFT adopters like Burger King.

The Old Navy NFTs will be minted on the Tezos blockchain, known for its low carbon footprint.

“This is Old Navy’s first time playing in the web3 space, and we are using the launch of our first NFT collection to test and learn,” said Old Navy’s spokesperson. “We’re excited to enable our customers with a new way to engage with our iconic brand and hero offerings and look forward to exploring additional consumer activations in web3 in the future.”

Read next: 4 key strategies for NFT brand launches

Why we care. Macy’s also announced an NFT promotion timed to their fireworks show. This one will award one of 10,000 NFTs to those who join their Discord server.

Old Navy, in contrast, is keeping customers closer to their owned channels, and not funneling customers to Discord. Old Navy consumers who don’t have an NFT wallet can sign up through Sweet to purchase and bid on NFTs.

While Macy’s has done previous web3 promotions, this is Old Navy’s first. They’ve aligned a charity partner, brand tradition and concern for the environment with a solid first crack at crypto.


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About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.



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Are you still using spreadsheets to manage your work? Take our poll

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Are you still using spreadsheets to manage your work? Take our poll


Earlier this year, revenue orchestration platform LeanData released a report suggesting that lead management remains a “heavily manual” process. Based on a survey of more than 1,700 sales, marketing and operations professionals, the results showed that, despite all the talk of digital transformation, the number two challenge for revenue teams was too many manual processes and not enough automation (the number one challenge was insufficient pipeline).

LeanData, which partnered with Sales Hacker, Outreach and Heinz Marketing in conducting the survey, is interested in that result, of course, because lead management is precisely the process they offer to automate. We were struck by the contrast with Scott Brinker’s recent statement that we are arriving at a post-digital-transformation era: “(C)ompanies are no longer planning to become ‘digital.’ They are digital.”

And then we got the results of our 2022 MarTech Career and Salary Survey. Among the surprising nuggets to be mined from our findings was that 77% of respondents identify spreadsheets as the tool they spend most time (10 or more hours a week) working with. That doesn’t mean that spreadsheets are a marketer’s most important tool, but it does suggest that manual processes remain a key part of daily life for marketing managers and staff.

We wanted to extend the opportunity to all our readers — B2B, B2C, agencies — to give us a reality check on spreadsheet use. MarTech is marketing, we like to say, and certainly today’s marketing is fundamentally data-driven and digital. But is it too soon to say that marketers are working in a digital and largely automated environment?

Download the 2022 MarTech Career and Salary Survey here


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About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



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