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Best of Whiteboard Friday 2021: 21 Smart Google SEO Tips

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Best of Whiteboard Friday 2021: 21 Smart Google SEO Tips


The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Our top Whiteboard Friday episode of the year was originally published all the way back at the beginning of January! So much has happened in the marketing industry since then, but Cyrus’s 21 SEO tips for the year are still definitely smart, and these go way beyond the SEO basics. He’s also included a bunch of helpful resources for your reference in the transcription below!

How many of these were you able to implement throughout the past 12 months? Let us know on Twitter @Moz, and we’ll see you in 2022 with brand new episodes!

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I’m Cyrus Shepard. Today, so glad that you can join us. We are talking about 21 smart Google SEO tips for 2021.

We’re getting ready for a new year, a new year of SEO strategies. These are 21 practical tips that you can implement that should, hopefully, move the needle on your organic traffic. 

These are some of the best tips that I’ve collected over the past year. Many of them that I’m going to use myself in my own SEO strategies. 

Now we have four categories: increasing clicks, content/on-page SEO tips, technical SEO, and a little bit of link building.

There are 21 of these. These are going to go fast. We’re trying to do 10 to 12 minutes, so we don’t get to spend a lot of time on each one. But don’t fret. We’re going to link to appropriate resources in the transcript below so that we can keep along and explore a little bit more. All right. Ready to dive in? 

Increasing clicks

Let’s start with clicks, specifically earning more clicks from Google without actually ranking higher, because that’s one of the great things about SEO. You don’t actually have to rank higher to get more traffic if you can get more clicks from the rankings that you already have. So let’s talk about some specific strategies for getting more clicks without increasing rankings. 

1. Favicon optimization

First, favicon optimization.

Now I’m surprised more people haven’t talked about this in 2020. Google displays favicons in mobile search results, and they can influence your click-through rate if they’re high contrast, if they’re visible or not visible. Having a good favicon can make a few percentage points difference, very minor, but it does make a difference if you can get it right. Aaron Wall, SEO Book, wrote one of the very few posts about that

2. Breadcrumb optimization

While we’re optimizing our favicons, let’s take a look at breadcrumb optimization. Google displays breadcrumbs in both desktop and mobile search results. They can be keyword-rich breadcrumbs, which can influence your click-through rate. Now Google gets their breadcrumbs from a lot of places. That can be your URL, your schema markup, your actual breadcrumbs on the page.

What you want to do is make sure Google is displaying the breadcrumbs that you want them to display, using those keywords that you choose. The best way to do that, make sure that you have breadcrumbs actually on your page with links, that you’re using schema markup. Ideally, it would match your URL structure, but that isn’t always necessary. So a great breadcrumb optimization audit. 

3. Meta descriptions

Let’s optimize those meta descriptions. This is so old-school SEO. But a recent study shows that 30% of websites don’t even use meta descriptions. Now that’s understandable because another study shows that 70% of the time, Google will rewrite the meta description, usually because it’s not using the keywords that the user is searching for. But if we write a well-crafted meta description, it can compel users to click, and that means using keyword-rich descriptions that people are actually searching for, so when Google does use your meta description, it’s encouraging those clicks and acting as marketing copy for your website.

4. Numbers in titles

Along with meta descriptions, titles. Just shared a study recently showing that dates added to titles increased rankings for a particular brand. Numbers are generally one thing that I always test in title tags that usually produce pretty consistent results. Specifically, dates in title tags are often a winner, January 2021.

Don’t be spammy about it. Don’t include it if it doesn’t make sense and don’t fake it. But if you can include a number, it will often increase your click-through rate for any given query. 

5. <Title> boilerplate

How about doing a boilerplate audit for your title tag? Tip number five. What’s boilerplate? Boilerplate are the parts of your title tag that repeat every single time.

For example, here at Moz, we put “Moz,” our brand name at the end of every title tag. We used to put “Whiteboard Friday” at the end of every Whiteboard Friday until we tested it and found out that we actually got more clicks and higher rankings when we removed it. So boilerplate, you want your titles to be unique, provide unique value. So I would encourage you to experiment with your boilerplate and see if removing it actually increases your rankings.

Sometimes it’s not going to. Sometimes you need that boilerplate. But do the test to find out. 

6. FAQ and how-to schema

Tip number six: schema, specifically FAQ and how-to schema. Google gave us a huge gift when they introduced these in search results. FAQ schema gives you a lot of SERP real estate. You can’t always win it, and you can’t always win the how-to schema, but when you do, that can definitely increase or influence people to click on your result, expand those FAQ schemas out.

It’s not appropriate for every page. You want to make sure that you actually have those FAQs on your pages. But it is one way, in appropriate situations, that you can increase clicks without increasing your actual Google ranking. All right. 

Content/on-page SEO

Let’s move on to some content and on-page tips. 

7. Relaunch top content

All right, number seven. This is the year I want you to look into relaunching your top content.

Content can go stale after a few years. So we launch content. You have a blog, you launch it, and you share it on social media. Most people forget about it after that. So go back, look at your top content over the last two to five years or even 10 years, if you want to go back that far, and see what you can relaunch by updating it, keeping it on the same URL. In some cases, you can see gains of 500% to 1,000% just by relaunching some of your old content with some updates.

So do a relaunch audit in 2021. 

8. Increase internal linking

Number eight: increasing internal linking. Now a lot of top SEO agencies, when they need to quickly increase rankings for clients, there are generally two things that they know are the easiest levers to pull. First, title tags and meta descriptions, what’s getting more clicks, but second is increasing the internal linking.

You know that you can increase internal links on your site, and there are probably some opportunities there that you just haven’t explored. So let’s talk about a couple easy ways to do that without having too much work. 

9. Update old content with new links

Number nine is updating your old content with new links. This is a step that we see people skip time and time again. When you publish a new blog post, publish a new piece of content, make sure you’re going back and updating your old content with those new links.

So you’re looking at the top keyword that you want to rank for, and going in Google Search Console or checking tools like Keyword Explorer to see what other pages on your site rank for that keyword, and then adding links to the new content to those pages. I find when I do this, time and time again, it lowers the bounce rate. So you’re not only updating your old page with fresh content and fresh links and adding relevance. You’re adding links to your new content. So make sure, when you publish new content, you’re updating your old content with those new links. 

10. Remove unnecessary links

Number 10, remove unnecessary links from your content. Now this is a form of PageRank sculpting. PageRank sculpting is a dirty word in SEO, but actually it works to a certain extent. It’s not nofollow link page sculpting.

It is removing unnecessary links. Do you really need a link to your team page on every page of your website? Do you need a link to your contact form on every page of your website? In many cases, you don’t. Sometimes you do. But if you remove the unnecessary links, you can pass more link equity through the links that actually count, and those links are a major Google ranking signal.

11. Mobile link parity audit

Number 11, need you to do a mobile link parity audit. What is that? What is a mobile link parity audit? That is ensuring that the links on your mobile site are the same as the links on your desktop site. Why is that important? Well, the last couple of years Google has moved to a mobile first index, meaning what they see on your mobile site, that’s your website.

That’s what counts. So a lot of sites, they have a desktop site, and then they reduce it to their mobile site and they’re missing links. They get rid of header navigation, footer links, and things like that. A recent study showed that the average desktop page has 61 links and the average mobile page has 54 links. That means on the web as a whole there are seven fewer links on mobile pages than desktop pages, meaning a lot of link equity is being lost.

Mobile Link Parity Audit

So do a study on your own website. Make sure you have mobile link parity between your desktop and your mobile site so you’re not losing that equity. 

12. Invest in long-form content

Number 12: need you to invest in long-form content. Now I am not saying that content length is a ranking factor. It is not. Short-form content can rank perfectly well. The reason I want you to invest in long-form content is because consistently, time and time again, when we study this, long-form content earns more links and shares.

It also generally tends to rank higher in Google search results. Nothing against short-form content. Love short-form content. But long-form content generally gives you more bang for your buck in terms of SEO ranking potential. 

13. Use more headers

When you’re doing that long-form content, make sure you do number 13: use more headers. I’m talking about H2 and H3 tags.

Break up your content with good, keyword-rich header tags. Why? Well, we have research from A.J. Ghergich that shows that the more header tags you have, generally you rank for more featured snippets. Sites with 12-13, which seems like a lot of header tags, rank for the most featured snippets of anything that they looked at in their most recent study.

So make sure you’re breaking up your content with header tags. It adds a little contextual relevance. It’s a great way to add some ranking potential to your content. 

14. Leverage topic clusters

Number 14, leverage topic clusters. Don’t just launch one piece of content. Make sure you write about multiple pieces of content around the same subject and link those together. When you do that and you link them intelligently, you can increase engagement because people are reading the different articles.

You can add the right contextual inner links. I have a great case study that I want to show you in the transcript below, where someone did this and produced amazing results. So look into topic clusters for 2021. 

15. Bring content out of tabs

Finally, bring your content out of tabs. If you have content that is in accordions or drop-downs or you have to click to reveal the content, study after study after study shows that content that’s brought out of tabs and brought into the main body, so people don’t have to click to see, generally performs better than content that’s hidden in tabs.

Now to be clear, I don’t believe that Google discriminates content in tabs. They seem to be able to index and rank it just fine. But I think people generally engage with content when it’s out of tabs, and maybe some of those signals help those pages to rank a little better. 

Technical SEO

All right. Just a very few technical SEO tips. We’re going fast.

16. Core Web Vitals

Number 16: this is the year to invest in Core Web Vitals. These are some of the page experience signals that Google is bringing to the forefront in 2021. It’s going to be an actual ranking factor very soon. We’re talking about cumulative shift layout, hard word to say. Generally, we’re talking about site speed and delivering great page experience. Now some of these things are very technical, and Google has some tools, like Lighthouse, to try to help you to figure them out.

One tip I like to share, if you are on WordPress, I highly recommend using Cloudflare, in particular their APO for WordPress. It’s a great way to speed up your WordPress website and help you score better for some of these Core Web Vitals. It’s very low cost, it’s easy to implement, and it’s a great way to speed up your WordPress website.

17. Limit sitemaps to 10,000

Number 17: sitemaps. Sitemaps, you’re allowed to have 50,000 URLs per sitemap. This is always a question in every SEO quiz. How many URLs per sitemap are you allowed? Instead, if you have a large site and you have indexing issues, tip number 17, limit your sitemaps to 10,000 URLs. You don’t have to use all 50,000.

We have some evidence that using smaller sitemaps, compressing those into a limited URL set can actually improve your crawlability of those. It’s kind of like Google might prioritize those in some way. The data seems to support it. You also get a little bit better data out of Google Search Console. You can see what’s being indexed and what’s not.

18. Leverage dynamic sitemaps

Also, leverage dynamic sitemaps. Our friend Oliver Mason shows — that I’ll link to in the transcript below — that a dynamic sitemap is a sitemap that changes based upon what you want Google to crawl. So if you have a large corpus of URLs that you want Google to crawl, put the high priority ones in their own special sitemap.

Maybe you limit it to one thousand URLs. As Google crawls and discovers those, remove them and put in additional high priority URLs that you want Google to discover. Keep the sitemap small and tight, and let Google know that those are the ones that you want them to pay attention to. 

Link building

Let’s quickly talk about link building tips for 2021, because everybody loves link building.

No, kidding. Everybody hates link building. Link building is so hard. There are some professionals and there are some great people in the industry who do love it, who are great at it. Personally, I’m not that great at link building, but I still am able to build a lot of links. 

19. Passive link acquisition

One way that I’m able to do that is number 19: passive link acquisition. What passive link acquisition means is creating content that passively earns links as people discover it in the SERPs.

It means I don’t have to outreach to people. It means that when they find it, when journalists find it, when bloggers find it, they naturally want to link to it. You do that by creating the types of content that journalists and bloggers and web creators are looking for. These are generally data, guides, definitions, how to, such as this video. When you create that kind of content, it generally earns a lot of links as people find it. Passive link building is one of the most sustainable ways to earn links over time. 

20. Page-level link intersect

Number 20, page-level link intersect. When you do have to do outreach, you want to do outreach to the pages most likely to link to you. Now we’ve known for a long time one of the top SEO tips for link building is find websites that link to your competitors but not to you.

I like to make that a little more specific and find web pages that link to at least two of my competitors but not to me. That means that they are generally a resource page, if they’re linking to multiple competitors but not to me, and more likely to link to me if I ask them. We have a great tool here at Moz, Link Explorer, that does page-level link intersect. I think it’s the best tool for this specific task in the SEO industry, not because I’m biased, because I actually use it.

21. Be the last click

Tip number 21 for 2021, be the last click. What do I mean by that? I mean satisfy your users. Once you earn the first click, you want to get that first click that people click, but you also want to be the last click. That means they found what they are looking for. User satisfaction is ranking signal number one. Your goal with all of this is to satisfy the user, to give them what they search for.

That’s the magic of SEO. They’re searching for something, and you’re delivering it to them at the exact moment they search for it. When you can be the last click, you’re almost guaranteed to rise in rankings and get the traffic that you deserve. 

All right, those are 21 tips. That’s your roadmap for 2021. Hope you enjoyed it. Please share this video and share your tips for 2021 in the comments below.

Thanks, everybody.

Video transcription by Speechpad.com





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Get the Most Out of LinkedIn Sales with These 5 Steps

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Get the Most Out of LinkedIn Sales with These 5 Steps


Acquiring more qualified targets is now easier than ever before.

In this blog, we’ll provide you with step-by-step directions to use the competitors’ efforts to your advantage. Moreover, we will show you the tools that enable you to do this on autopilot — with smart automation!

The first two steps are about filtering out the competitors that you should pay special attention to. If you feel like you mastered this already, feel free to jump in straight to #3 — that’s where the real fun starts!

Step 1: Determine Your Actual Competitors

Not everyone who offers a remotely similar product or service is your competitor.

Don’t waste your resources on a target pool that is too wide. If you do, you’ll only spend your precious time on people who won’t be interested in what you have to offer.

First of all, divide the companies you think of as your competitors into the following categories:

  1. Direct Competition — they sell the same or very similar products as you do, and the customers will consider both of your products (as well as the others in this range) when making a choice.
  2. Indirect Competition — they offer a similar product, but you’re competing for the same market (for example, orange juice and Coca-Cola).

Let’s start narrowing it down.

Focus on your direct competitors, and ask yourself a few good questions about them and your own business:

  • What’s included in the full scope of their services?
  • What about you?
  • How do they differ at the first glance?
  • What does their online presence look like?
  • What is your USP?

The broad answers to these questions will guide you through the next step.

Step 2: Study Your Competitors Thoroughly

Let’s start with LinkedIn competitor research.

LinkedIn is a place where industry professionals gather and focus their business efforts — which makes it a perfect starting point when learning about the competitors and their tactics.

Tip No 1: Go to viewing settings and set your profile to private mode.

Remember when you liked your ex’s profile photo from 2015? Not cool at all, right?

Well, the same applies when you examine your competitors on LinkedIn. Don’t forget — unlike other social networks, LinkedIn will show you when someone looks at your profile.

To prevent this, log out from your Google and LinkedIn accounts (if you don’t have a Premium LinkedIn account already).

Tip No 2: Turn off the “Viewers of This Profile Also Viewed” as well!

This will prevent other people from seeing whose profiles you’ve visited and contacted. Now you can see their connections, followers, ads and newsfeed without being seen yourself — and adjust your strategy accordingly.

Tip No 3: Learn about current trends and topics in your industry.

Being up to date with everything that goes on each day is in itself a full-time job.

To make sure you never miss news and events you could use to your advantage, set up Google Alerts to deliver the news for you! It is free and easy to do so:

  • Go to https://www.google.com/alerts
  • Pick the account where you want the news to land
  • Go to “Create an alert about…” tab and enter keywords for the terms relevant to your business
  • “Show options” button will allow you to specify how often you want to receive the alerts, sources, language, region, how many results you wish to receive, and the email address/ RSS feed

And just like that, you won’t have to look these terms up: Google will deliver them to you.

Tip No 4: Snoop around the niche spots as well.

Don’t limit yourself only to your existing connections and followers of your direct competitors — there are other places within the LinkedIn community you can research and discover plenty of prospects.

For example, niche industry groups on LinkedIn are perfect places to find potential customers and users. While we’re focusing on LinkedIn here, the same goes for Facebook groups, Reddit, Twitter and Instagram pages. Those can provide you with plenty of useful connections, knowledge and opportunities as well. The group name is an obvious sign of whether it is the right place to look for potential targets or not.

Once you decide the group fits your criteria, join and take a look at the posts. What are people talking about? What are their needs and unmet demands? Can you be of help to them?

Some of the post authors and commentators are looking for exactly the type of service you offer: that’s the sign you’re waiting for, and the right people to contact!

Now, you can decide to chime in and pitch in their inbox or do it in the specific posts’ comments. However, doing this manually will take too long; picking individual accounts, tailoring and sending each message one after the other is long outdated practice.

We have a better idea!

Step 3: Scraping time!

Here we’d like to introduce Expandi.io — a tool to automate everything regarding LinkedIn outreach, but at the same time keep the whole process natural and personalized just as if you did it all on your own.

Expandi will collect all the account names and data from the places you choose, let it be comment section, page followers or connections. For example, you can pick the Twitter pages where your audience gathers to discuss most recent changes in the way your industry works. Then you can scrape everyone who liked that page and turns their names into LinkedIn profiles with help from Expandi.

Now, you have a rich list of LinkedIn accounts to reach out to — all of those people interested in your offer. Imagine how long would it take to vet them out one by one!

The next step is to import this list (you get it in the CSV format) back into Expandi, and you can start to reach out to the targets on LinkedIn.

Step 4: Reach Out to All of Them

One by one?

Nah.

By now, you got the gist — outreach is automated as well.

You may wonder how to automate the outreach so it doesn’t look robotic and insincere, while speeding up the outbound prospecting? How to personalize beyond “Hey, (target name)!” for dozens of accounts? How to avoid being flagged for spam?

With all those dilemmas in mind, Expandi adapted it’s tool with the following features:

  • Dynamic placeholder — this is a dynamic tag unique to Expandi. It will take  personalization to another level, so each account you want to reach out to gets a unique message, with something special that shows your effort.
  • Safety features — to avoid getting banned for sending tons of messages in short time spans, Expandi makes all the automated activities randomized. The outreach cadence mimics the human behavior perfectly, so you don’t need to worry about getting penalized by LinkedIn.

Final Step — Enjoy the Fruits of Your Labor!

Smart LinkedIn automation is the best thing since sliced bread. Instead of tedious manual labor, copying, pasting, and guessing games, there are tools that do all of that for you.

You can dedicate your valuable resources to improve your services or take a break from work in general and spend time with the ones you love the most.

Author Bio:
Stefan Smulders is a SaaS Entrepreneur | Founder of Worlds safest software for LinkedIn Automation / Expandi.io | for more than 5 years Founder of LeadExpress.nl



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Best Social Media Content Moderation Strategies

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Best Social Media Content Moderation Strategies


Social media has changed the way businesses operate. From creating an entirely different platform for new marketing efforts and changing how brands relate to their customers. We can all agree that social media is a very integral part of many businesses.

But, just as social media serves as an asset for your business, it could also become a liability if not handled properly. We have all seen certain brands put out content that harmed their image, and caused irreparable damages. This could happen to any business if they don’t moderate their content. This is where a social media moderator comes in.

What is a social media moderator?

A social media moderator is someone hired by a company to review, screen, and filter all social media content related to their business. By doing this, a business can ensure that its content is:

  • Appropriate
  • Aligned with its branding and
  • Helping them achieve their overall business goals.

In this article, we will cover some of the best social media content moderation strategies and how you can implement them in your overall social media marketing strategy.

Content moderation strategies for social media.

Having solid strategies set in place for your social media content moderation is extremely necessary. These strategies will ensure that you implement your content moderation following established guidelines. Hence, eliminating room for error.

Here are some of the best social media content moderation strategies you can incorporate into your social media strategy.

1)Establish a standard social media policy.

Setting standard rules are essential because they ensure everyone on your content team knows what’s allowed and what’s not allowed. When creating your social media content policy, ensure it includes:

  • The inappropriate content your company disallows. Inappropriate content should entail; bullying, brand bashing, sexually suggestive content, offensive photos, and videos, etc.
  • Rules on posting spam content. Spamming your audience on social media can diminish your brand’s credibility. It can also devalue your content. Additionally, it can make your social media pages look messy and unattractive. Stay away from spam content.
  • How your company addresses sensitive topics like race and gender.
  • The method you apply to handle negative comments and reviews on your page or about your brand.
  • How you deal with content created from influencer marketing, etc.

2) Designate who can submit social media content.

We all know that there are a plethora of ways brands get and create their content. We also know that a high engagement on social media could equal high reach. And if all things were equal, we could trust all content sources without questions and allow everyone to tag and comment on our page. That’s why the best writing companies make sure they use trusted sources.Therefore, as a brand, you can never be too careful.

So, set limitations on:

  • Who can submit content to your brand.
  • Who can comment on your page & tag you on their content. Most social media platforms have settings to accept, limit, or decline things like brand tagging and commenting.
  • Where/whose social media content you share. It is best to share or feature content from only people who have accounts with your business.

By doing this, you prevent trolls and fraudsters from taking advantage of your brand.

3) Determine a Content Strategy

Creating a content strategy is essential to your content moderation. It helps you ensure that you are creating content that fits your overall brand/social media marketing goals. Your content moderation strategy should include:

  • Where you share your content.
  • How you use the content that you create.
  • How you want your content to look. This should include your color schemes, style guide, taglines, hashtags, if you want to add logos or not, etc.
  • The type of content you want to upload.

Your brand messaging must be consistent throughout your social media channels, so a content moderation strategy will help.

4) Create a standard submission process.

While we expect your business to create content regularly, there are also a few other contents generating methods you could implore. Some type of social media contents include:

  • User-generated content.
  • Customer reviews.
  • Contests and giveaways.
  • Affiliate promotions, etc.

Consumers love reading user-generated content and top writing reviews. However, whatever way you get your content, you need to have a standard submission process.

The three most common submission processes you can use in your business are:

  • Pre-moderation: In this moderation method, your moderation team reviews and approves content pre-posting. The team has to approve submitted content before they post it.
  • Post-moderation: In this moderation method, the moderation team posts submitted content, and monitors/reviews them regularly to see how they perform.
  • Reactive moderation: With reactive moderation, content is submitted in real-time, and only reviewed if the content is flagged.

Ensure that you include all the information content submitters need to know. So, make available information on:

  • Where you intend to use the submitted content
  • User permission and rights agreements.
  • Content submission deadlines, rules, etc.

5) Monitor your content regularly.

Finally, it is essential to monitor your social media content regularly. This helps ensure that you aren’t missing out on anything that could harm your brand.

You can monitor your content manually, automatically, or a combination of the two. Tools like Mention.com help you track social media content related to your brand.

In conclusion

Any serious business knows content moderation is vital. It attracts the kind of customers you need and also helps keep existing customers. Other advantages include understanding your users, increasing traffic and protecting the image of your brand.



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Top SEO Trends Every Marketer Needs to Know in 2021

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Top SEO Trends Every Marketer Needs to Know in 2021


Search engine optimization can help companies significantly increase their online visibility and sales. What’s great about SEO is that you can learn how to do it yourself online and it won’t cost you a penny. However, it does take a lot of time to master search engine optimization. One of the most challenging thing about learning SEO is that it’s constantly evolving.

You always have to become familiar with new trends to retain or improve your rankings. Here are some of the most important trends that should play a role in your 2021 SEO strategy.

Follow the EAT Principle

The EAT framework was introduced by Google several years ago, but it’s now more important than ever to follow it because a huge amount of your traffic may depend on it. The EAT framework was conceived with the idea to provide Google users with better search results. It’s based on three different factors – expertise, authoritativeness, and trustworthiness.

The main purpose of this framework is to give ranking advantages to websites with quality content. The first EAT factor is expertise, which you’re required to display in your content. Essentially, you have to display knowledge that’s at the same level or higher than your competitors to outrank them.

Being an expert in a certain field will allow you to craft useful content, but that’s only one piece of the puzzle. You also have to display authoritativeness. To do this, you have to secure links from authoritative websites and pages relevant to your industry. Even if your business gets mentioned on another site, it can positively impact your rankings.

Finally, trustworthiness is another major factor imperative in SEO strategies in 2021. Let’s say that you have a paper writing service that you want to promote online. It will be hard for you to attract new customers if your website isn’t trustworthy. Some of the ways you can display trust include providing users with an easy way to contact you, associating your web page with a physical location of your business, having a privacy policy, and switching your domain from HTTP to HTTPS.

Local SEO

With more businesses with an online presence than ever before, local SEO has become fundamental for reaching customers in your area. This is crucial for every business owner that has a company with a physical location. Although you should definitely optimize content, headers, meta descriptions, and tags to target local audiences, your main focus for a good local SEO strategy should be to create a Google My Business (GMB) listing.

When Google provides users with local results, their algorithm looks for companies with complete and accurate information. If you set up a Google My Business listing for your firm, you’ll be favored for local searches. Some of the most basic information you need to add to your GMB page includes your business address, opening hours, phone number, website address, and category.

It’s always a good idea to add numerous photos that clearly display your business, as well as the goods you provide. Encourage your customers to write reviews about your business on Google, as this plays a huge role in rankings. You can also build trust with consumers if you regularly respond to reviews that you get on your GMB page.

Voice Search

Alexa, Siri, and Cortana have become insanely popular ever since virtual assistants were first introduced. They allowed users to search for information online more easily, which heavily impacted common search queries. While most people usually only enter a few keywords in their queries when they’re typing, voice search is more about posing complete questions.

What this tells you about user behavior online is that many people are looking for an answer to a specific question. You can improve your Google rankings by including FAQ sections on various pages on your website. Research what are some of the most common questions consumers in your industry have and write useful answers.

Long-Tail Keywords

You can greatly increase your conversion rate if you optimize your content for long and specific keyword phrases called long-tail keywords. Long-tail keywords are somewhat associated with voice search, but many consumers type them when they’re close to a point of purchase.

What’s great about these types of keyword phrases is that there’s less competition for them, which means you have a better chance of grabbing the first spot on search results pages. Although it won’t provide you with a substantial increase in traffic, optimizing for long-tail keywords will effectively help you turn visitors into leads. While your main objective with this approach should be to rank for long phrases, it also helps you achieve rankings for short keywords.

Summary

Every business owner should update their SEO strategy often. As technology evolves, so does user behavior on the internet. It’s common for strategies that yield good results to become significantly less effective after a few months. That’s why you should always stay up to date on the newest SEO trends.

Author’s Bio:

Charlie Svensson is a freelance writer and digital marketing specialist. Apart from writing articles for various online magazines and blogs, Charlie also likes to help college students with their essays. He currently works at my-assignment.help, offering his services to countless students in English speaking countries across the globe.



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