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100+ Surprising Video Marketing Statistics You Should Know in 2022

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100+ Surprising Video Marketing Statistics You Should Know in 2022


Video is the new king of content.

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years.

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

These stats will help you know how video marketing influences customers.

Here we go!

Common Video Marketing Statistics

1. According to Statista, the amount spent on video marketing will reach $92.253 billion in 2022.

2. Video marketing is the fastest-growing type of marketing in digital advertising.

3. In 2022, video content will make up for 82% of the internet traffic.

4. Viewers claim they retain 95% of the information given in the form of videos.

5. A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands.

6. More than 78% of viewers consume video content every week, and 55% of them engage every day.

7. OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content.

8. Webinars are the most common types of business-related video.

9. Marketers land 66% more qualified leads through video marketing.

10. WordStream reports that adding a video on the website’s landing page can increase conversion by 18%.

11. Another study noted that adding video on the webpage increased the average time spent.

12. Since 2016, the number of businesses using video content for marketing has increased by 41%.

13. A study by Wyzowl shows that 87% of marketers claim they are happy with the ROI obtained from video marketing.

14. Marketers using video marketing made revenue 49% faster than organizations not using video marketing.

15. If text and video are available for a topic, 95% of executives say they would prefer to make a video on that topic.

16. Videos on social media get 12 times more shared than text and images combined.

17. Currently, 86% of businesses utilize videos as a marketing tool.

Video Consumption Statistics

Video Consumption Statistics

18. According to WorldStream, 33.33% of all online activity is video consumption.

19. Every week, people spend 18 hours watching videos online.

20. As per Think with Google, 60% of viewers prefer watching videos online rather than on television.

21. Wyzowl observed that 98% of the viewers watch videos explaining the product or service.

22. Around 84% of video consumers claim they decided to buy a product or service after watching a brand‘s video.

23. Research conducted by Limelight shows an increase in online video content consumption across all age groups, and the most significant increase was observed among people over 46 years of age.

24. Social Media Week reported that 75% of people prefer watching videos horizontally on their mobile devices.

25. More than one billion hours of videos are viewed on YouTube daily.

26. Globally, more than 75% of videos are consumed via mobile devices.

27. Majority (87%) of videos related to the business are viewed from a desktop.

28. A survey by Verizon & Publicis found that 92% of the participants watched videos with the sound off, and about 50% relied on captions.

29. Videos that had a duration of 90 seconds or less had a retention rate of 50%.

30. 92% of the videos viewed from mobile devices are shared with others.

Social Media Video Statistics

We have divided video marketing statistics for social media into different categories. Let us start from general social media video statistics.

31. Social media videos are viewed 48% more than other platforms.

32. A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy.

33. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos.

34. The Global Web Index 2021 suggests that 16% of social media users prefer watching vlogs for researching products.

Social Media Video Statistics for YouTube

Social Media Video Statistics

35. More than 500 hours of videos are uploaded on YouTube daily.

36. 70% of YouTube videos are consumed through mobile devices.

37. YouTube is the most preferred channel for consuming videos for about 67% of the viewers.

38. On average, the time spent daily by a viewer on YouTube is about 17 minutes.

39. According to Think with Google, 40% of people have purchased a product that they discovered on YouTube.

40. More than 50% of social media marketers create content for YouTube.

41. YouTube helps about 90% of the viewers to discover new brands or products.

42. People consuming videos on YouTube through their mobile devices pay two times more attention to the content than the television viewers.

43. 62% of search results on Google include videos, of which 80% are from YouTube.

44. YouTube ads viewed on mobiles get 62% more attention than TV ads.

Social Media Video Stats for Facebook

45. More than 8 billion videos are viewed on Facebook daily.

46. On average, Facebook users spend 26 minutes per day watching videos on the platform.

47. Socialinsider noticed that Facebook accounts with over 100K followers have 71% of video content posts.

48. Videos that can be watched vertically on mobile devices showed the most engagement on Facebook.

49. More than 500 million people watch videos on Facebook.

50. Facebook video ads are used by more than 73% of marketers to promote their products or services.

51. The conversion rate is highest for Facebook video ads with a duration of 16 to 20 seconds.

52. Viewers can remember Facebook video ads by companies 23% more if their names appear within the first 3 seconds.

Social Media Video Stats for Instagram

53. The time spent watching Instagram videos has increased 80% since 2017.

54. A study by YetPo revealed that 30% of Instagram users purchased the product after discovering it from the platform.

55. Around 77% of marketers create video content for IGTV.

56. Studies have found that 79% of new customers acquired by brands or businesses were through Instagram.

57. Marketers also claim that Instagram stories have helped them to acquire 73% more customers.

58. About 70% of users swipe up to follow the links mentioned by brands on their Instagram stories.

59. A study also proves that Instagram posts get two times more engagement than the other posts on other social media platforms.

60. Usage of stickers on Instagram stories can boost engagement by 83%.

Social Media Video Trends for Linkedin

61. Video content is the most shared post on Linkedin.

62. Around 80% of Linkedin users prefer watching videos with sound off.

63. According to research by Wyzowl, 38% of marketers create video content for LinkedIn, out of which 75% claim it was a success.

64. Live streams on Linkedin can generate more engagement than published videos.

65. Videos on Linkedin that are between 30 to 90 seconds have shown the best results for businesses.

Video Content Marketing Stats on Ad Spending

Video Content Marketing Stats

66. Video ad spending is expected to reach $456 billion by 2025.

67. In 2020, digital video ad spending was reported to be $9.95 billion from the United States alone.

68. Wyzowl noted that 78% of marketers observed an immediate increase in sales by using video marketing.

69. Every year, marketers are increasing the budget for video marketing by 25%.

70. In the United States, the video marketing industry is worth $135 billion.

71. Another stat by Wyzowl shows 82% of the digital video marketers generated leads through video content.

72. According to Forbes, call-to-actions are more effective in video content.

Post-Pandemic Video Marketing Trends

73. Video content was one of the industries that saw minimum damage after the pandemic hit.

74. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic.

75. The research by Wyzowl put forward that 91% of marketers claim video content has become more relevant than ever for brands and businesses in this era of the pandemic.

76. In 2020, about 24% of marketers tried video marketing for the first time.

77. After the pandemic, 70% of marketers plan to increase their video marketing budget.

78. Due to the pandemic, 74% of the marketers were forced to rely on video marketing strategy.

79. The study by Wyzowl shows that because of Covid, plans of 92% of marketers were affected.

80. More marketers are going to utilize video content for marketing in the coming years.

General Statistics for Video Marketing

81. Video content has been said to have the best ROI by 51% of marketers among all the forms of content.

82. As per a study by Vidyard, marketers achieved a 34% higher conversion rate by including video content in their marketing campaigns.

83. Due to explainer videos, 43% of the marketers say that customer support calls have decreased.

84. The organic traffic can be increased by 157% with the help of video content.

85. Video marketing is used by 71% of B2B marketers.

86. Emails that contain video content in them get 96% higher click-through rates than emails with no video content.

87. The email subject line with the word “video has a 19% more open rate than other subject lines.

88. Emails with video content are preferred by 54% of the subscribers.

89. About 12% of marketers want to incorporate virtual reality (VR) technology in their video marketing strategy.

90. The most common types of videos created by businesses are explainer videos.

91. Adding video content on full-page ads can increase engagement by 22%.

92. Advanced video analytics software is used by 35% of businesses to measure the performance of their video content.

93. Companies using advanced video analytics are more likely to increase the budget for video marketing.

94. Businesses that created more than 50 videos in a year grew by 46% in 2020.

95. Businesses that use video content on webpage increase their chances by 53 times to appear on the first page of Google search.

96. About 43% of the marketers claim they would create more business videos if more resources were available.

97. Explainer videos were watched by 96% of the customers to understand the product better.

98. Video marketing was included in 46% of marketers’ strategy because they believe creating video has become more affordable.

99. Some studies claim that the audience will halt their work to watch a video.

100. 360-degree videos were used by about 14% of the marketers.

101. 360-degree videos were a success, claims 74% of the marketers.

102. Interactive videos are used by just 2% of marketers.

103. More than 90% of the interactive videos are viewed till the end.

104. Entertaining video content can boost the purchase intent by 97%.

105. Demo videos are preferred by about 12% of customers.

Finally..

The above statistics show that video content has helped businesses to increase sales and reach. But it also becomes essential for you to choose the right tools to analyze the performance of your video efforts.

Especially managing and tracking the posts for your video content on social media is one important task. But, what if you get some assistance there?

SocialPilot provides analytics to manage your social media campaigns across multiple platforms. It has several features like performance analytics, schedule management, team and client collaboration, unified performance dashboard and more.

To know what more you can do with SocialPilot, schedule a demo with us today.



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A Small Business’s Guide to Marketing on Google My Business

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A Small Business's Guide to Marketing on Google My Business


Just Google it!

That’s what you (and I) do when we’re looking for a restaurant, a car repair shop, or practically anything under the sun. It’s no wonder that 82% of people use search engines like Google to find local businesses.

If you own a local small or medium business, you understand that’s a considerable number of customers. Now, consider this: 70% of your potential customers look up your business online before making a purchase decision or visiting. For this reason, services like Google Places, Maps, and Google Business Profile have been very crucial for small businesses.

In June 2017, Google went a step further and launched GBP posts – a way for you to advertise your business listings for free.

How do GBP Posts Help Small Businesses Achieve Their Business Goals?

Customers love stories and details. They connect more with your business when they feel that they know enough and are delighted when they see the experiences of fellow customers in the form of reviews and pictures.

This helps build their trust in your authenticity which in turn contributes to a better brand image. And it increases the chances of drawing those prospects to your doorstep.

According to Google research data – “businesses which continuously keep updating photos on their listings tend to receive 42% more requests for directions on Google Maps. They also get 35% more clicks through to their websites.”

A GBP post can contain information about events, special offers, promotions, new products/services, etc. that you want to share with your customers. The post may contain, images, videos, URLs and calls-to-action. URLs can direct consumers to your website or product listings. In other words, GBP posts provide some more information to the people who search for your business or location on Google.

Now, let’s specifically take a look at how GBP posts can help people optimize your businesses’ online presence.

1. You can share the latest, important and exclusive information

Customers are usually inclined towards searching for specific information such as events, specialties, offers, discounts, and comparing different businesses on the basis of their products/services.

In the above example, we can see that Kama Bistro has posted on their GBP listing about a special offer. These updates bring in the crowds to your business when you keep your audience updated.

You can make your business stand out by sharing the latest photos, offers, and other relevant information through your posts using Google Business Profile tools.

2. You can influence the buying intent of customers

If people search for something online and stumble upon your business listing, the most important thing which will then influence their buying intent is whether or not your business seems relevant to them and inspires some action.

With the help of GBP posts, you can highlight your offers or specials and give genuine reasons to potential customers to visit your store. The more your posts emphasize the uniqueness of your products/services, the better are the chances of success.

Many businesses have used Google Business Profile to find and attract customers. Take Otis James for instance – he uses GBP to get his handcrafted items to people across the world.

3. You can help customers discover what’s new

Modern-day customers no longer wish to remain in darkness. They would prefer visiting your store only if they come to the conclusion that whatever your business is offering to them is something really unique and special. Using posts, you can share information about any updates you’ve made to your product/service or recently added products/services. This helps customers discover your business in greater details.

Your GBP posts can highlight:

  • Special offers
  • New and upcoming events
  • Product updates
  • Announcements

Posts can enable your customers to know more about your business and interact with your services easily.

When I searched for Joe Allen restaurant on Google Maps, I came across this interesting post which showed that the place was clearly all decked up to celebrate Pride month. This shows me that this is an all-inclusive place. This made me want to check the restaurant out and book a table.

customers discover

4. You can draw more visitors to your site

Modern-day marketplaces are changing rapidly. The number of options to explore has rapidly increased – for customers as well as businesses. Overwhelmed with the choices, customers now want to find out what really suits their interests. This is why the number of people who search for shopping lists on their phones has increased by over 150% in the past two years.

This has created a massive opportunity for small businesses to come in the limelight and draw more customers to them.

Perfectly created GBP posts answer the right questions for the overwhelmed customers as they start searching for options. And this is why: 80% of smartphone users are more likely to purchase from companies whose sites/apps help them easily find answers to their questions.

draw more visitors

A visibly unique and informative post can draw the attention of a large number of customers towards your website and ultimately increase your brand awareness.

Want To Make Your Posts Special? Let’s Explore Some Unique Ways.

Your GBP post must be unique and showcase relevant information. You can make it better by adding quality pictures, videos, calls-to-action, and encouraging potential customers to try out your products or services.

Here are some tips to help you while creating GBP posts:

1. Select your post type

The best thing about GBP posts is that they can be used to fulfill a lot of purposes. You can share important announcements, promote your special deals, mention your memories with employees and customers and constantly keep building bonds. So, consider in advance as to how your post is going to target the specific business goals and align the details accordingly. You can choose from various post types like:

  • Event Posts
  • Product Posts
  • What’s New Posts
  • Offer Posts
  • Covid-19 Update Post

2. Make the words count

The size of a typical GBP post is limited to 300 words and out of those, only up to the first 100 words may be visible to your customers during the first impression. So, be really sure about what will be the highlight of your post. Only include necessary details and make it as brief as you can.

For instance, in this post by Junzi Kitchen, you cannot read the entire sentence. It’s a possibility that they want us to feel intrigued and hit ‘more’. However, it’s advisable to keep the headline short.

Keep the headline short

Include the important details in the starting paragraph of your post itself. You can also ensure the inclusion of the focus keywords and accomplish SEO goals simultaneously.

3. Use keywords in your business name

The name of your business will be the first thing which your customer will see. If your business has a name that contains keywords you want to target, the positive impact will surely reflect on your SERP rankings. Try to be accurate with your business title and avoid unnecessary keyword stuffing. Stick to one which perfectly introduces your brand, something like this:

business name

4. Be personal and showcase business values

“We make sure that your reunion with friends always stays special. Special discounts for groups.”

Posts like these become incredibly impactful when you show your customers that you really care about them and their loved ones. Customers usually are more inclined towards businesses which reflect values and understand their true needs. One such GBP post may look like:

You may also feature your employees and customer testimonials. This will allow your customers to connect more easily with your business and will have a longer-lasting impact on their memory.

You can also introduce special promotions when local events are taking place in your community. You can use the best social media management tools for small businesses to share these promotions.

5. Use pictures and videos wisely

To make your posts stand out, you need to use photos and videos efficiently and wisely. Use vibrant pictures which are well-lit and well-focussed. The minimum resolution of the photos should be 720px (width) X 540px (height).

Also, make sure that the pictures are well-centered and the important part doesn’t get cropped out. It would be better if you preview your post first and check for any cropping anomaly. Sticking to images with little or no text on them is much better as there are chances that the text part of your image may get cropped out on certain mobile devices.

New way to share content in search

Videos have always remained the favorites of the online community and they can transform your GBP posts as well. More than 60% of customers agree to the fact that online videos give more inspiration to their purchase decisions.

Holiday shopping think with google

Think of the ways in which your post can fulfill more wishes of your customers and accordingly make videos to reach out. The videos should be less than 100MB in size and also in a proper format. GBP accepts MP4, WMV, FLV, AVI, MKV, MPG and MTS video file types.

6. Calls-to-action

Your post is a great opportunity for you to talk directly to your customers. You can be more creative and add CTAs to influence customers to use your services. While promoting events or offers for your business, including a call to action in your GBP post can really do wonders.

You can include instructions like “Buy Now”, “Book Online” or the recently added “Call Now” to boost ticket sales for events or activities. You can also:

  • Promote contests and giveaways through your posts
  • Share coupon codes and unique instructions and restrictions on offers
  • Abbreviate hours, days and months in order to utilize limited word count
  • Use key selling and popular products more extensively
Add call to action

And, you shouldn’t:

  • Use slang and inappropriate words
  • Offer deals with too many exclusions. A typical example is an offer which contains phrases like: “Not Applicable to this, Not Applicable to that, etc.”
  • Offer multiple deals in one post

How does SocialPilot boost your brand on Google Business Profile?

Being a business owner is not an easy feat. Managing your operations along with effective marketing to attract customers, the task list is endless. And digital marketing is a whole new ball game! Google has really doled out a great platform for small-scale business owners to showcase their brand to a wider audience.

Now, to use GBP to its fullest potential, many social media tools are available for your assistance. SocialPilot is one of the best and most cost-effective tool for this purpose.

Scheduling and Publishing

it is very important that you keep your GBP listing updated. For that, posting regularly is a must, and the best move for this would be to plan, create and schedule your GBP posts ahead of time with SocialPilot.

Creating posts with images, GIFs, videos and URLs is a cakewalk. Customize your post with CTAs to incite reactions from people.

GBP Scheduling and Publishing

You can repeat your previously published post and create posts in bulk. Schedule them in advance or publish them instantly; up to you.

What’s more?

You can create and publish from multiple GBP accounts from the same dashboard — an essential feature for agency marketers handling multiple GBP clients.

Social Media Calendar

Plan your GBP posting schedule beforehand with SocialPilot’s content calendar. When you have a complete picture of how your long-term content strategy is going to be, it becomes effortless to manage the moving pieces.

Social media calander

Through the monthly or weekly schedule overview, you can move any post around to any day and time slot of the month, edit right from the dashboard or repost the ones you want multiple times.

GBP Inbox

Google Business Profile already allows the audience to ask questions and post reviews of a business directly. Addressing these questions and reviews is very important for a business. This helps in effective engagement and familiarizing yourself with your audience.

To access all the responses from your listing, SocialPilot’s GBP Inbox can be of great help.

LinkedIn Inbox on SocialPilot

Here you can get a clear overview of what the audience thinks about your business through their reviews and questions. Answer their queries as soon as possible to give them a genuine image of your business.This makes for effective reputation management.

To access questions and reviews separately, you can apply filters to view only one type at a time. Your brand’s reputation is in your hand, and with SocialPilot’s GBP inbox, you can manage it very well.

GBP Analytics

While making all the efforts on posting and engagement, we must keep a keen eye on the results. Monitoring your GBP metrics is crucial to understanding the current content efforts and mapping out plans for your business.

GBP Analytics

SocialPilot’s GBP analytics provide you with robust data like search performance, customer actions, reviews, views, etc. And all these metrics will help you get better clarity on how the audience is receiving your business.

Know how the audience comes to your page and optimize your strategy to boost your traffic further.

Check out more on how the GBP tools in SocialPilot boost your brand and drive traffic effectively to your business’s doorstep.

google business profiles

To Summarize

More than ever, people have become reliant on online searches to decide whether they want to visit your store or not.

Based on trends like these, it has become beneficial for the small business to prioritize their marketing decisions in order to inspire the purchasing behavior of customers. Google Business Profile is, without a doubt, a market pioneer when it comes to empowering small businesses and enables them to connect with their customers directly.

Posts on GBP have enabled businesses to inspire customers to buy more, have helped narrow down the purchase options for customers and also enhanced the bonding between the brand and the customer. Your business features can no be made visible on platforms like Google Maps and Search with the help of posts and this has massively enabled the business owners to reach out to more and more people across devices and screens.

Overall, GBP posts are a remarkable way to align your business goals with the ongoing market and customer trends and are not less than a boon for current and upcoming small businesses.



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How Brands Can Benefit From Web3

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How Brands Can Benefit From Web3


Should you be working Web3 into your business? Wondering how to get started? In this article, you’ll learn how Web3 can enhance your business and discover multiple ways you can begin to integrate Web3 into your business today. Why Is Web3 Important for Business? Right now, four signals point toward a very possible change in […]

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The Biggest YouTube Mistakes Marketers Make (and How to Overcome Them)

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The Biggest YouTube Mistakes Marketers Make (and How to Overcome Them)


Has your YouTube channel growth stalled out? Looking for advice to pinpoint where you’re going wrong? In this article, you’ll learn common mistakes marketers make and what to do instead. You’ll also discover some overlooked metrics that can help you grow faster. YouTube: The Best-Kept Secret in Social Media Unlike other social networks, YouTube rarely […]

The post The Biggest YouTube Mistakes Marketers Make (and How to Overcome Them) appeared first on Social Media Examiner | Social Media Marketing.



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