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100+ Email Marketing Statistics Marketers Need to Know in 2022

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100+ Email Marketing Statistics Marketers Need to Know in 2022


Remember the early 2000s, when email was just another way of communication?

As time passed, emails became an important medium for promoting products and services.

Studies reveal that email marketing has an ROI of 122%.

No wonder it continues to remain one of the most effective ways of marketing and is preferred for its direct reach and ease of operation.

In this article, we will give you 100+ email marketing statistics and facts based on which you can make your own email marketing strategy.

For your ease, we have divided these stats into several categories.

Let’s start.

General Statistics on Email Marketing

1. According to Statista, more than 4 billion people use email, and around 51% of them prefer that brands contact them via emails.

2. A report by Statista states that by the year 2022, more than 333 billion emails will be exchanged daily.

3. OptinMonster says that about 99% of people check their email inbox daily.

4. Two of the world’s most popular email clients are Gmail and Apple iPhone.

5. A research by Litmus points out that 42% of people use mobile devices to check their mail.

6. Approximately 1.5 billion people use Gmail for emails.

Statistics on Subject Lines and their Open Rates

Statistics-on-Subject-Lines

This section will give you an idea about how and what kind of subject lines drive higher open rates.

7. The subject lines that include emojis have an open rate of 56% more than the subject line with plain text.

8. Aweber put forward that only 6.9% of email marketers use emojis in the subject line.

9. OptinMonster found that 47% of the email recipients will open your mail depending on the subject line.

10. Simultaneously, 69% of the recipients will mark the email spam based on the subject line.

11. Emails with a subject line that was personalized had an open rate of 26%.

12. Another study by Aweber observed that about 82% of email marketers send emails that include 60 or fewer characters in the subject line.

13. Email recipients using iPhones will see only the first 30 characters of the subject line.

14. Email subject lines related to arts, hobbies, or government were reported to have a higher open rate.

15. The subject line containing words like ‘discount,’ ‘% off,’ ‘free,’ ’help,’ and ‘reminder’ were found to have lower open rates.

16. The subject lines that included the recipients’ names increased the open rate by 18%.

17. Subject lines that created a sense of urgency using words like ‘urgent,’ ‘breaking,’ “important,’ or ‘alert’ had higher open rates.

Stats on Timings of Emails

Ever wondered what is the best time to send an email? Here are some stats that will help you to figure it out.

18. According to GetResponse, the best time to send emails is between 11 am-12 am.

19. The open rate for emails is the least during the weekends.

20. On the other hand, according to Databox, 50% of marketers say there is no best time to send emails; it varies for every person and business.

21. An article by Mailchimp reports the optimal time to send emails depends on the demographic and target industry.

22. A study shows that 35% of marketers send their target audience around 3-4 emails per week.

Stats for Email Click-through Rates

When someone opens your email and clicks on the link given in the text, the process is called a click-through. In this section, we will provide some statistics related to click-through rates.

23. An average click-through rate in North America is 2.41%.

24. In a survey conducted by Hubspot, it was found that about 2 out of 3 people preferred HTML and image-based emails. However, the click-through rate is observed higher for plain text-based emails.

25. The HTML and image-based emails decrease the click-through rate by 23%.

26. Some studies report that adding video to your emails can increase the click-through rate by 300%.

27. The click-through rates can also be escalated up to 73% by including some interactive content in the email.

28. Since the last 12 months, 78% of marketers have claimed that they saw increased email engagement, including click-through rates.

29. Emails that include an option to share on social media can boost the click-through rate up to 158%. (According to a report by Disruptive Advertising.)

30. Emails containing a call-to-action button were reported to have 28% more click-through rates than a simple text link.

31. Email can get six times more click-through rates than Twitter.

Stats About Emails on Mobile Devices

The users of portable and compact devices are more than ever in current times. As said earlier, many people check received emails through mobile devices, which has led to the birth of a new marketing field known as ’Mobile email Marketing’. Let us look at some data related to this.

Emails-on-Mobile-Devices

32. A statistic by Google shows that 75% of Gmail users access their emails via mobile devices.

33. Another study by Campaign Monitor concludes that 33.33% of click-through rates are from mobile devices.

34. About 28% of people from the age group of 19 to 34 open emails on their smartphones first.

35. An email that was first opened on a mobile device and then opened on a laptop or desktop has a click-through rate of 65%.

36. Disruptive Advertising says that 70% of emails that don’t interact well with the recipient’s mobile devices are deleted.

37. Company emails influence around 69% of their prospective customers to purchase products.

38. Some studies also say that 23% of people who open emails on their smartphones will open them again after some time.

39. It was observed that 55% of people from the age group 56 to 67 never open their emails on mobile devices.

40. Adestra in 2019 observed most of the emails in ad campaigns were opened from mobile devices, and only 10% were opened from desktop.

Statistics on Email Automation

The adoption of automation technology in email marketing has made things a lot easier for marketers.

41. Emailmonday in one blog post mentions that 55% of the marketers working in the E-commerce industry use email marketing automation software.

42. The blog post also states that 25% of marketers plan to adopt email automation technology in the near future.

43. The unsubscribe and spam rates for triggered emails were viewed to be around 0.43% and 0.02%, respectively.

44. A research by Ascend2 found emails sent by understanding the customer behavior to personalize emails is the best practice to send automated emails.

45. Results of a survey showed that 30% of the marketing professionals claim that applying automation in email marketing has saved them a lot of time.

Email Stats on Spam Marking

46. Approximately 45% of emails sent every day are considered spam.

47. From about 12.5 billion spam emails sent every year, only one will get a reply.

48. Majority of spam emails (36%) are related to advertising.

49. The number of spam emails can only be decreased by sending emails to subscribers who have opened your mail in the last six months.

50. As of now, the US is #1 among the world’s worst Spam Haven countries for enabling spamming.

Email Marketing Statistics on Segmentation & Personalization

51. SuperOffice published that segmented emails had an open rate of impressive 95% and a click-through rate of 38%.

52. Another study saw an increase of 760% in revenue for companies that sent segmented emails.

53. As per a report by Mailchimp, segmented emails can generate higher click-through rates of 100.95% than non-segmented emails.

54. Around 88% of the users say that they are more likely to respond to an email that feels like it was created for them specifically.

55. Personalized subject lines can get a 26% higher open rate.

56. In a survey, 34% of the respondents said they found the personalization of emails frustrating when it recommended items they were not interested in. For 15% of respondents, miss-spelling their names in the email was also a turn-off.

57. The survey also pointed out that 10% of respondents were not happy when the emails were too personalized or not personalized at all.

58. A study conducted by Experian tells that personalized emails can produce six times more revenue than non-personalized ones.

59. Another study by ClickZ points out that personalization can generate three times more revenue than broadcasting emails if done correctly.

60. A PowerPoint presentation by Ascend2 ranks segmentations as the most effective technique, followed by personalization, and triggers emails.

Email Marketing B2B Statistics

61. Emails in B2B marketing have a 23% more click-to-open ratio than B2C marketing emails.

62. In 2020, the Content Marketing Institute reported that 81% of the B2B companies utilize email newsletters as a part of their content marketing strategy.

63. About 40% of the B2B marketers say that email newsletters are essential for the success of their content marketing plan.

64. A report suggests that 90% of the B2B companies use email engagement as a metric to measure content performance.

65. It was noted that 85% of B2B marketers use some kind of email marketing software.

66. About 59% of B2B marketers agree that email is their top channel for revenue generation.

67. SuperOffice cities, on average B2B companies, send one email marketing campaign to their prospective clients every 25 days.

68. It is also observed that 89% of the B2B marketing campaigns are sent using the company name.

Email Statistics by Industry

Let’s have a look at which industries are making most of the email marketing.

69. Campaign Monitor reported that non-profit industries had the highest open rate of all.

70. Industries with the lowest click-to-open rates were food and beverage, consumer packaged goods, and retail.

71. Average open rate is reported to be around 18% across the industries.

72. Similarly, the average click-through rate is 2.6%.

Statistics on Email Engagement

Statistics-on-Email-Engagement

73. The data captured by Monetate shows that 4.24% of the traffic generated from email marketing is most likely to make a purchase compared to traffic generated from search engines and social media.

74. One of the reasons people don’t show engagement with the email is because the information is not relevant to them. Another reason for not responding to emails is low brand awareness that makes it difficult to recognize brands.

75. Studies have found that 21% of the recipients engage with emails within the first hour of delivery.

Statistics on Return of Investment (ROI)

76. As per a report by Litmus, for every one dollar spent on email marketing, the average ROI is 42 dollars.

77. A single email is worth approximately $50.

78. A study by DMA found that 60% of email marketers measure conversion rate to determine the campaign’s effectiveness.

79. The ROI gained from email marketing is considered ‘good’ or ‘excellent’ by 73% of the marketers.

80. DMA also found that ROI for email marketing was about 28.5%.

81. Automated emails can drive 320% more revenue than non-automated ones.

82. Transactional email can boost the revenue by six times.

83. WordStream put forward that a series of welcome emails can generate more revenue than just one welcome email.

84. When marketed via emails, shoppers spend 138% more on products than shoppers who didn’t receive emails.

More Email Marketing Statistics 2022

Email-Marketing-Statistics-2022

85. Most of the brands spend about a couple of weeks to draft one marketing email.

86. About 8% of cart recovery emails are responsible for conversion.

87. Open rate is high for cart abandonment emails.

88. Fashion industry witnesses the highest profit from cart abandonment emails.

89. The average conversion rate for cart abandonment emails is little more than 1%.

90. According to McKinsey & Company, email marketing is 40 times more effective than social media platforms when acquiring customers.

91. Statista reported that 50% of Small and medium-sized enterprises use marketing automation software for sending emails.

92. ROI of email marketing can be increased upto 37% with A/B testing.

93. With the rising popularity of email marketing, 87% of marketers say they plan to allocate more budget for it.

94. High-paid bloggers are shifting their focus on email marketing technology.

95. Brands that included live content in their emails noticed higher ROI in the ratio of 56:1.

96. Email marketing technology is utilized by 82% of B2B and B2C companies.

97. The email with an invitation to webinars had an open rate of 26.04%.

98. The email with a link to YouTube had an open rate of 24.68%.

99. Due to deliverability issues, 16% of emails don’t make it to the recipients’ inbox.

100. A study also shows that 50% of Americans check their inbox in bed and 42% in the bathroom.

101. Some studies have also shown that women are likely to pay more attention to marketing-oriented emails than males.

102. More than 85% of the customers say they would prefer promotional emails monthly, and 15% say they would like to receive them daily.

103. On average, marketing emails contain 434.8 words.

104. Split testing of an email campaign is done by less than 50% of the marketers.

Final Notes

Email marketing is a powerful way to drive sales significantly. Developing a sound and foolproof email marketing strategy is essential for every business, even in the wake of the skyrocketing growth of social media marketing.

Use the key stats listed above for a killer strategy for your business.

Working on email marketing to attract customers is just one part of the job. You need to use a combination of emails and social media campaigns to create a wholesome marketing strategy that reaches every segment of your target audience and maximizes conversions.

Encourage your followers to subscribe to the weekly email blast or promote your social media channels via emails. When both of these marketing strategies are combined, it provides a holistic customer experience and creates a favorable brand image.

However, social media marketing is a high-stakes job, and you wouldn’t want to miss out on any task, lest you risk derailing your campaigns.

Using tools to optimize your marketing campaign can be very helpful. SocialPilot is one such tool to assist you at every stage of your social media marketing journey.

To know more about how we can help you, schedule a demo with us today.



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10 Useful Tips For Getting More Engagement On Instagram

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10 Useful Tips For Getting More Engagement On Instagram


Do you know how to get more engagement using Instagram?

Instagram is a great way to connect and engage your customers. With more than 300 million active users, and almost 85 million images and videos uploaded every day, it is an awesome visual platform for business.

By using Instagram in the right way, you can successfully market your business. Still, most marketers struggle to get the engagement they hoped for on Instagram.

If the low engagement horrors on Instagram also haunt you, this blog is for you.

Whether you are new or want to find out how to get more Instagram followers, here you will find tried and tested ways to market your brand more accurately on Instagram and tips on increasing your posting consistency using the Instagram automation tool.

How to get more engagement on Instagram?

1. Optimize Your Profile

A well-optimized profile tells your potential followers who you are and give them a reason to follow you.

Start by choosing a username that is easy to recognize and searchable. Ideally, your username should match your business name. If your business name is already taken, try keeping your business name as the first part of your username so that people searching for your business are more likely to come across you.

On the same note, choose a profile picture that’s on-brand and similar to your other social network profiles. It will help you maintain brand consistency across the various platforms and won’t confuse your followers.

Another necessary thing is to turn your Instagram profile into a business account. It will unlock loads of extra features necessary to grow your business.

Also, make sure your profile is public. Nothing kills your engagement like a private account. Being hidden from the eyes of your potential customers isn’t going to help you grow.

2. Update Your Bio

Updating your bio is also a part of optimizing your profile.

Update your bio with informative information about your brand. Add information that allows people to know who you are and what your business does.

Here are a few bio examples for your inspiration:

  • @Staples: “We make it easy to #MakeMoreHappen”
  • @wdywt: To be considered: Tag your on-feet photos with #WDYWT
  • @caratlane: We’re Obsessed with Making Beautiful Jewelry Accessible #CaratLane

Use this space to feature a call to action, branded hashtags, and website links. Adding a link to your product page is essential, especially when most of your traffic comes from mobile devices. It becomes easy for your followers to visit your website and buy your products.

After that, enable notifications so you can see when people share or comment on your photos. This will allow you to engage with them more quickly. To enable notifications, go to options and then push notification settings. Select from everyone for every category.

3. Reorder The Filters

Instagram filters are all about fun. Choosing suitable filters can lead to moving views and engagement.

It is found that filtered photos are 21% more likely to be viewed and 45% more likely to be commented on than unfiltered ones. So it would be best if you found out what works the best for your business.

Additionally, if you use Instagram a lot, chances are you have a few favorite filters you use all the time and others you never touch. To make editing photos easier, you can reorder the filters in your editing window. This way, you can prioritize the ones you use the most.

To reorder the filters, simply hold your fingers down and drag each filter one at a time to reorder.

Once you are done trying a few filters, it’s recommended to choose anyone and continue using the same filter every time you post. Sticking to one filter will give your post a more distinctive, relative, and recognizable look.

4. Respond To Your Followers

Make sure you are responding to all the comments you receive both positive and negative because it is a big part of engaging your audience. Also, thank people for kind comments or for tagging their friends. Reply to comments where people ask you questions about the photo or about your business. If you ignore their comments, it sends the message that you are not interested in building a community.

Show them that you care about what they have to say. Respond to comments, follow them back and engage with what they’re sharing if relevant. This will lead to creating strong connections and more engagement as well.

5. Make Use Of Captions

Use photos that show exactly what followers will get from your business. If you are an author, show your book’s cover or use a photo of someone reading your book. If you are into the eCommerce business, share your products with a nice background.

Although Instagram is a visual platform, your photo captions also play a huge role in helping you get more Instagram engagement.

A beautiful picture stimulates your followers to stop and concentrate on your post, but strong captions will help you market your intent and sell your products. Your caption is what drives your followers to your profile and click the link in your bio.

Your caption should leave a call to action at the end. Now, what that call to action will be, totally depends on the intent of your post.

One of the best ways to get more likes and followers on your Instagram photo is to use captions that ask questions. It is a great way to drive not only photos but engagement with comments as well.

Use caption

6. Use Quality Hashtags

Instagram allows for a maximum of 30 hashtags per post; however, try to use hashtags effectively by limiting the number of hashtags per caption to around three.

Additionally, using the relevant hashtag in your captions will help your posts appear to an audience beyond your followers. Depending on the industry, you can use the popular Instagram hashtags to get more visibility on your photos.

Here’s a tip!

Before using any hashtag, find out which hashtag you should use in order to reach a wider audience and achieve the highest level of engagement.To find the hashtags, your audience might be using, research the “explore” tab in the Instagram app. When you search for any hashtag, it will show you a list of related hashtags at the top of the screen.

For example, when I search for #contentmarketing on Instagram, it shows me relevant hashtags such as #blogging, #content, #businesstips and etc.

Quality hashtag

7. Leverage Instagram tagging

Besides hashtagging, you can leverage account tagging on Instagram to increase your visibility and reach among your target audience.

Account tagging, as the name suggests, is tagging other Instagram public profiles in your organic posts to win valuable engagement, impressions, and comments.

You can do account tagging in two ways – mention tagging or image tagging.

To mention an Instagram account, simply use @ and then type the username in the post caption or comments to tag the accounts. It’s a more straightforward way to shout out client/customer accounts through your posts.

type the username

On the other hand, you can add single or multiple profile tags over the image of your posts to perform the image tagging. When you tag an account, it will receive a notification, and your post will show up in the “Tagged” section of your and your tagged account’s profile.

This tagged section on your profile works as a great repository of user-generated content that you can promote through Instagram Stories later.

Look how Alfred, a Coffee brand, leverages the image tagging feature to promote its collaboration with KylieCosmetics.

image tagging feature to promote

However, don’t get carried away and start tagging anyone without a strategy. It will make your account look spammy.

Is it getting hectic to manage Instagram image tagging for multiple client accounts?

Use SocialPilot to tag multiple Instagram public profiles in your scheduled image post. No need to jump back to Instagram after scheduling your post. Simply, tag profiles anywhere in the image at the time of scheduling and create Instagram-ready posts directly from SocialPilot.

Instagram image tagging

8. Post Consistently

If you are aim for engagement on Instagram then prepare to post consistently. The more regularly you post, the more are your chances to be seen by your followers.

A consistent account not only keeps your followers keep coming back to you but also appears as a great place to connect for profile visitors. When you are consistent, it conveys that you care about your followers enough to post valuable content regularly.

However, maintaining consistency doesn’t mean bombarding your post feed every hour with inferior content. Make sure you don’t sacrifice quality for quantity.

If you post too much content, you might overwhelm your followers. It’s best to decide on a post frequency of not more than two posts on Instagram to maintain a healthy post feed.

Also, create defining elements for your account. If you’re consistent with the content of your photos, the filters you use, and how you caption your photos, you’ll start to be seen as a distinctive profile in your niche.

On a final note, keep in mind that the goal is to ensure your photos appear in the feed of your followers so they can interact with them. The more you post, the more your brand is visible to your followers.

If you want to post consistently while saving time and effort, then schedule your posts with a social media scheduling tool. It is the best way of building a loyal following and community faster.

9. Find Perfect Timing For Posting

Before you post on Instagram, there are two things you need to keep in mind – your audience’s time zone and what time they often check Instagram.

Mostly, users prefer to check Instagram in the morning and the evening. But, if your business caters internationally, consider posting according to different time zones.

However, not all brands have the same time to post on Instagram. Your personal best time depends on your audience. Make use of Instagram analytics tools for deep analysis. Pay attention to when most of your audience is online.

The most effective way of determining the best time to post on Instagram is by testing how your posts perform at different times of the day. If you notice that content posted in the mornings consistently earns more likes, comments, or followers than afternoon or evening, set your content sharing schedule accordingly.

best time to post on Instagram

10. Use the Power of Videos

In addition to pictures, Instagram has tons of features, such as Reels, stories, live, and in-feed to share video content. Instagram videos are a great resource for your brand to stand out on the platform and engage with fans.

Power of Videos

However, being boring is not an option on Instagram. Luckily, there are tons of creative ways you can use videos on Instagram to create valuable content for your audience.

You can introduce new products, do a Q&A, show tutorials, showcase company culture, and share behind-the-scenes moments to create more engagement with your audience.

Check out our complete guide to Instagram Videos.

Conclusion

Instagram is a great platform for sharing, engaging, and branding your business. If you haven’t started using Instagram for your business, consider adding it as your next top priority.

And when you sit back to plan your Instagram strategy, give engagement a prime spot and make sure to incorporate all the tips we have discussed in it.

The best way to get more engagement on Instagram is to create authentic content with the intent to connect with your audience. All your content should be prepared to loop in your audience in the conversation in one way or another.

To maintain your Instagram marketing effortlessly, use the power of SoicalPilot. Easily create, schedule, analyze, and connect with your followers’ messages from a single dashboard.

Wait no more. Go for its free trial or schedule a demo call today.



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9 Tips to Get More User-Generated Content for Your Brand

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9 Tips to Get More User-Generated Content for Your Brand


Collecting user-generated content or UGC has become an integral part of many successful marketing campaigns.

One reason is that you build a repository of helpful and engaging content to publish.

More importantly, people are 10 times more inclined to trust your brand and buy from you when you publish user-generated content on your website and social media accounts.

That’s because UGC, like reviews and social media posts, are created by your users and existing customers based on their experience and opinions about your brand and products.

The challenge, of course, is getting your customers to create them.

That’s why I’ll be sharing with you today 9 tips to get more user-generated content for your brand that you can start doing today.

Ask For Feedback From Users

There’s a saying: “You have not because you ask not.”

If you want your customers to leave you a review of your product or brand, then go ahead and ask them.

One way you can do this is by sending them an email like this one from Gecko.

Another way is by adding a form right below your content for customers to fill up.

Hosting Canada makes it easy to curate reviews of online hosting providers by providing a “Leave a review” CTA at the bottom of each of their reviews.

user-review-template-socialpilot

Right underneath this are the reviews left by past and current customers of the product being reviewed.

asking-a-feedback-example-socialpilot

Create a unique hashtag

Creating your brand’s very own hashtag helps promote your brand on social media channels like Twitter and Instagram. You can also use social media management tools for the best results in social media marketing.

At the same time, it helps you find posts your customers published on their respective accounts.

Here’s a snapshot of user-generated content created that included #socialpilot in their descriptions:

socialpilot-hashtag-ugc

What’s great about this is that the user-generated content’s already published. All you’ll need to do is to reach out to these users and ask if you can repost their content on your website or other social media accounts.

Many of them will be happy to let you. After all, who doesn’t like added exposure for their accounts?

Launch a contest on Instagram

Hosting a contest on Instagram is another way for you to get more user-generated content for your brand.

A perfect example of this is the #RedCupContest Starbucks hosts on Instagram every December.

red-cup-contest-socialpilot

Not only did the contest give Starbucks more than 30,000 user-generated content for them to use throughout the holiday season, but it also positively impacted their sales. After all, you’ll need to buy a Starbucks drink in a red cup to participate.

When launching a contest, be sure to clearly state the rules for your contest – including how users can participate.

For example, you might put up a Facebook-only contest that asks customers to create a Facebook post explaining what they love most about your brand.

Instagram-Contest-UGC-Example-socialpilot

Listen to your users’ social conversations.

At any given time, your happy customers would recommend your products and services on social media.

Social media automation platforms can help you keep track of these conversations as they happen. That way, you can thank them for the kind words and also request if it’ll be possible for them to work with you by creating a UGC.

These tools come with social media analytics that’ll help you track and evaluate which user-generated content is performing and at which social media channels.

Based on the data you’ve gathered, you can tap these users and work out an arrangement so that they can continue.

Gain some ground with influencers

Working with influencers who are also your customers benefits your brand in two ways.

First, they know what types of content will resonate well with your target audience. That way, you ensure that the UGC they’ll be creating for you will yield results.

Second, since they already have a substantial following and are highly respected within their niche, it’ll give your brand and product a boost.

For example, vlogger and success coach, Amy Landino, is known for her organization and time management hacks. As someone who admits to practicing bullet journaling, she was one of the ideal influencers Ryder Carroll–the creator of the bullet journal system–could collaborate with when he launched his book on the Bullet Journal method.

leveraging-influencers-in-UGC-Socialpilot

Create an employee engagement program

Your employees are your brand’s most valuable assets for three reasons:

First, they’re the force that keeps your business running.

Second, they’re your best spokespeople when it comes to your brand.

In fact, the Edelman Trust Barometer shows that your customers are more willing to trust what your employees say over your senior leaders, stakeholders, or even you (OUCH)!

Lastly, your employees’ engagement levels have a direct impact on your business’ brand reputation and even your income.

One way to do this is by creating a social media account where your employees can publish content they’ve created.

HubSpot’s HubSpot Life Instagram account is a perfect example:

hubspot life intagram account example

Each week, a HubSpot employee is selected from one of their offices worldwide. He or she is given full control of the account and what to post here.

As you can see, the result is a fantastic collage offering a glimpse of the company’s culture. Because of this, HubSpot is able to attract new hires who not only have the skills they need but also have the same values they uphold.

Create an ambassador program

An ambassador program can be a great way to encourage loyal fans and customers to create content for your brand consistently because you’re treating them like VIPs.

By becoming part of an exclusive clique and being treated to exclusive perks, your “ambassadors” are more likely to create content about your products and services.

To start an ambassador program, make sure you make the ground rules for users very clear. These may be about the kinds of posts they can create, what they aren’t allowed to mention vis-a-vis posting about your brand, and even how to use the perks and benefits that being an ambassador for your brand provides.

ambassador program UGC example socialpilot

Create a compelling challenge

If you can come up with a challenge that both excites and pushes users either physically or creatively, this can make great content for your brand.

Many fitness content creators, for example, design a multi-day fitness challenge wherein users can participate and share their progress on their social media accounts.

You can find ways to integrate free challenges for your customers, and not only do you get potential content to curate for your marketing channels, but you also engage audiences in ways like never before.

And that’s not all. If your challenge is truly exciting to consumers, it even stands a chance to go viral, further increasing brand awareness and retention.

creating a challenge for UGC Socialpilot

Offer your customers an incentive

I know you’re probably thinking: isn’t this like bribing your customers to get user-generated content?

No, it isn’t. And here’s why.

As I’ve mentioned earlier, creating high-quality content’s not easy. If seasoned marketers struggle with this, imagine how much your customers would?

Offering them an incentive like G2’s Starbucks coffee treat they offered on Twitter is a way of you saying, “Thanks for taking the time to help.”

G2 crowd example offering incentive UGC Socialpilot

Besides, you won’t lose much when you nurture your relationship with your audience. Before long, you’ll be getting user-generated content even without incentives – because your fans are loyal enough to talk about your brand online on their own.

Best practices for getting more user-generated content for your brand

As you create your user-generated content campaign, here are a few best practices you’ll have to note moving forward.

Always credit back when reposting

If you repost any photos, quotes, or text that you didn’t create, credit them back to the original owner. On social media, this can be as simple as tagging the owner in your caption or over an image on Instagram.

Tagging, after all, will bring you more exposure. Especially Instagram image tagging, where the tagged post appears on both profile pages – yours and the account you tagged. The tagged section on Instagram works as a great UGC repository.

Are you slammed with managing Instagram tagging for multiple client accounts?

Use SocialPilot to tag multiple Instagram public profiles in your scheduled image post. No need to jump back to Instagram after scheduling your post. Simply, tag profiles anywhere in the image at the time of scheduling and create Instagram-ready posts directly from SocialPilot.

Instagram image tagging

Ask permission to use photos or videos

If you intend to use photos or videos created by fans or customers in any of your brand material, you’ll need explicit consent from users.

Get in touch as best as you can to talk about fair compensation for using their work in your brand campaigns. If you’re unable to receive a reply, it’s best not to move forward with using user-generated content in your marketing campaigns.

Respect boundaries

Next, it’s essential to respect the boundaries and privacy of your users. Only curate and repost branded content if you saw you were tagged or mentioned or if your hashtag was used.

Put up full disclosures

Be sure to put up full disclaimers and disclosures about how you intend to use any user-generated content about your brand.

Explain that your business may most likely use these curated content across your social media channels and that you won’t compensate for reposted material.

Monitor new content with the right tools

Lastly, make the process of curating and monitoring user-generated content easier by using the best tools on the market. You’ll want to use content curation tools to help you spot fresh content about your brand.

Also monitor the performance of your user-generated posts with some analytics tools. Do they get better engagement? What type of user-generated content performed best?

Knowing this, you can refine your efforts even further to only curate the best posts, and think of new ways to keep getting high-quality, curation-worthy posts for your brand.

Final thoughts

Publishing user-generated content can significantly boost your brand’s reputation and your products, which will, in turn, help you generate more customers and increase your revenue.

Each of the tips shared in this blog post can help you get more user-generated content for your brand.

Results won’t happen overnight. But if you stay consistent, you’ll soon start receiving UGC from your satisfied customers.

And that’s the key.

More than anything, you need to make sure that you provide your customers with high-quality products and an even higher quality of customer service.

When you can give this to your customers, they wouldn’t hesitate to help you spread the word.



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Building Decentralized Social Communities

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Building Decentralized Social Communities


Are you looking to create a community for your NFT project or DAO, without Discord or social media? Wondering if there’s a better way to build a thriving community? In this article, you’ll learn about the emerging world of decentralized social media and how it can help you or your project. Why Businesses Should Pay […]

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